How To Raise Your Prices In 2025

Why Raising Your Prices is About More Than Just Money

In the coaching world, pricing is about so much more than numbers on a page. It’s about energy, alignment, and the value you deliver. The idea that "money is energy" can completely shift how you think about your pricing and the services you provide. When you raise your prices from a place of confidence and alignment, you’re not just adjusting a figure—you’re amplifying the energy and value behind what you offer.

The Energetic Connection

Think of pricing as a powerful exchange of energy between you and your clients. It’s not just a financial transaction; it’s a reflection of the commitment, transformation, and value that flows between you.

When your pricing is aligned with the energy you bring to your work, it reinforces this connection. Your clients can feel it—they sense the intention, the integrity, and the level of service they’re stepping into. It’s not about charging more for the sake of it; it’s about creating harmony between what you deliver and how it’s valued.

Why You Should Raise Your Prices

As you grow as a coach, your skills, insights, and results naturally deepen. That growth should be reflected in your pricing. Raising your prices isn’t just about keeping up with market trends or covering your expenses—it’s about honoring the value you provide.

When your prices match the transformation you deliver, everything clicks into place. Your clients feel more invested in their own journey, and you feel more energized to give your best. This alignment benefits everyone and allows you to show up with more clarity, confidence, and purpose.

How to Implement a Price Increase

Timing is key when raising your prices. It should feel right—not forced, but aligned with your growth and the value you know you bring. Trust your intuition and let your energy guide the process.

When the time comes, communicate your price increase with clarity and confidence. Explain the value your clients can expect to receive and the transformation they’ll experience. When done thoughtfully, this shift won’t just benefit you; it will elevate your clients’ experience too. The energy you infuse into this change will ripple out, creating a positive and exciting dynamic for everyone involved.

Final Thoughts

Raising your prices isn’t just a business decision; it’s a mindset shift. It’s about recognizing the energetic exchange that happens when you deliver incredible value and receive financial energy in return.

As you continue to grow, let your pricing reflect your journey. Honour the transformation you bring to your clients’ lives, and step boldly into alignment with the energy and value you know you offer. Pricing from this place of confidence and intention allows your coaching practice to thrive and flourish—just as it should.

Download your FREE guide: The Successful Coach's Money Mindset Guide HERE