Trust Yourself To Make Smart Decisions
May 12, 2021
Why do you think online business owners have a hard time investing in themselves and their businesses?
For example, I see so many solopreneurs struggling to get their ‘free version’ tools to do what they want them to do, when upgrading to the $20 paid version would make their lives SO much easier.
I often hear ‘I’ve sunk so much money into this already, I can’t possibly invest anymore – I’ll have to work with what I’ve got’.
Many of you will be familiar with my teachings on money mindset and will know that this lack, or scarcity mindset is REALLY holding these incredible women back.
On some level, an assumption’s been made that there are NO paying clients on their way, and therefore any investment would be a waste of money…
On a recent call with a client, I likened this to someone taking out a business loan to open a café. They pay their lease, stock the shelves with beautiful treats, pay for some publicity, throw a launch party… could they do any of that without investing some money into the project? Of course not!
The only unknown is HOW MANY customers will they see coming through the doors each day. They don’t worry that a month down the line the coffee machine will be covered in cobwebs because they haven’t served a single customer…
So why, as online entrepreneurs, coaches, consultants, do we think we can launch, grow and scale a wildly successful business with little or no investment? It makes no sense.
Now, don’t get me wrong, I agree that as you begin your entrepreneurial journey you need to make smart decisions around where you invest, but let’s be clear, you WILL need to invest.
The truth is, on some level you are resisting investing in yourself or your business because you have doubts around your ability to be successful.
I trust myself to make smart decisions for my business.
(I say this to myself so often, I might get it as a tattoo… thoughts?)
Trust that if you make smart decisions and invest wisely, the clients will come.
I’ve just made a big investment in my own development. I actually don’t see it as investment in myself – I see it as investing in my clients.
Was it scary? Yes
Did it make my heart race a little? Yes
Am I 100% sure it was the right decision for my business? YES!
Do I believe the investment will be repaid tenfold by the way it will enhance how I serve my clients? YES!
So, how do you earn trust with yourself?
~ Learn from your mistakes & don’t make the same mistake twice.
~ Follow through on your plans – if you create a budget – stick to it, if you create a marketing plan, implement it. Do what you say you’re going to do.
~ Practice being comfortable with an element of risk. Try new things. Innovate. Learn.
~ Start looking at your online business the same way you would if you’d opened that café. Take it seriously. Create a business plan.
~ Put time in your calendar for the (sometimes boring) tasks required to run a business efficiently. Stop using your ‘creativity’ as an excuse for not developing your business savvy.
~ Stop seeking external validation for every decision you make.
~ Practice making some decisions alone, and accept the consequences of those decisions without judgment.
Right decision? Great – your trust in yourself just expanded.
Wrong decision? Ok, you made the decision, and learned from the outcome – your trust in yourself is unaffected NOT reduced.
In Summary:
• Practice making some decisions without the need for external validation.
• Adopt an abundance mindset when it comes to investing in your business.
• Do what you say you’re going to do.
• Trust yourself to make smart decisions.
Invest in yourself and your clients will invest in you.
If your money mindset is something you struggle with, click HERE to grab a workbook I think you'll find useful.
Suggested Listening
#030 - Learning to Trust Your Intuition
