[00:00:00] Hello, Rebecca. Gunther. Jilly. Jilly, Jillian and Resilient. That's what my theme for today, Jillian And Resilient. Oh my God, that's fantastic. I'm stealing that. You should. It's the name of, uh, it's the name of an episode. You star in on a little show called Business In the Raw.
I'll put a link in the show notes. By the way, everybody, you should, you should. It's one of your, one of your special episodes. Mm. Were you, you know, as, as a resident, get resident coach coaching residents. I like for anyone who does not know what we're talking about. Business in the raw is a serialized journey.
One woman's brand venture to mm-hmm. Build a business and carve out a personal brand for herself. And Jill, you are our resident coach over there and Jillian Em, it's the name of episode seven. So I encourage your podcast [00:01:00] listeners to check out that Epic Business TV and hanging on the edge of your seat.
Oh, it's really great show. That's cause you're in it. Great. That's cause you're in it. No, you're phenomenal host. You're a phenomenal host. Number one Janine, who's story. Um, it's following is just amazing. Um, so yeah, if you haven't already subscribed to it, you can subscribe on YouTube and you really should.
Oh my God. How lucky are we with Janine? She's perfect. She's, she's amazing. She's on a lotus flower. I just the perfect entrepreneur in residency. She's open. Yes. She's she's accessible. She's hilarious. She's warm. I feel like she's very coachable. That's my favorite part. Very coachable. Um, yeah. She, but not, she's so open-minded.[00:02:00]
But not coachable. To the point where they don't actually ever do what you say. They're just giving you lip service, like Right, right, right, right. You push back. She's perfect. Mix. Perfect. She's her own person. She's beautiful. Yeah. Yeah, yeah. Yeah. I really love her. I must admit. I do. We didn't come here to talk about business in the raw about, well, we didn't.
We came here for you to tell me all about, cuz you know, obviously every time you ever do anything new, I have to know everything about it. Like, I ha I need to somehow we, or my way into being involved in some way, and then I have to get you onto the podcast to tell us all about it. Because I mean, my listeners to this podcast kind, they know you as well now, like you've been on a few times to the podcast.
Oh, I hope so. If not, yeah. Hi everybody. I'm Rebecca Gunter. She, Rebecca is the first time. No. They all [00:03:00] know. They all know I'm sure. Cuz obviously anyone who listens to one episode immediately goes and binge listens the entire other 60 odd episodes. Right? Sure. Oh my God, yes. Mommy. Tell me, tell me more. You got me Hop behind the collar.
Tell me more about how your audience is binging the episodes. Obviously I will link in the show notes to all of the episodes that the amazing Rebecca Gunter has graced her presence on, because she does a, she does this little thing called the Heads Together takeover too. So you've done that a couple of times, haven't you?
Where you've kind of come on and, and taken I was just about to mention taken over. Mm. I was just about to mention that it's, it's not that you have me as a gracious guest. It's that I, I barrel in to the Riverside app full elbows going and take over your podcast. I love it whenever you politely allow me to.
Always. It's so, [00:04:00] I love it. I love it when you take it over. Yeah. It's, don't, you know, I like to drive, actually, this is something, so if, if you're listening and if you've got a podcast or if you, um, are someone who loves to guest podcasts, because we know that leveraging other people's audiences is just such good, um, such a good strategy, uh, in my opinion for getting, um, your thing in front of a bigger audience.
You know, so leveraging other people's audiences. Why not try this strategy? If there's a podcast that you absolutely adore, why not reach out and say, listen, can I do like a little takeover episode? And quite often I think guests, um, hosts love this when Rebecca does it with me. I mean, you'll need to get to know them a bit first and, and you know, warm up that relationship because we know each other well.
So it works quite easily. Um, but it's something, have a think about it, it's something that other people could, could definitely explore doing. [00:05:00] I'll add to that, particularly if you have your own platform and you can do a, you can either do a takeover or another idea I love is a switcharoo where intentionally on a week we're just kind of swapping, so.
Mm-hmm. You'll have to come on stone for rollup and do a switcharoo. That would be fun. Yeah, definitely. We haven't experimented with that yet. Yeah. I think though that if you are, you're so good at for the audience listening at home, that's it's, you're so good to remember that there are people actually listening.
So, I mean, I'm doing this because I wanna talk to you, but I'm really doing it for you long. Just don't tell. They're all on. They're just waiting for medium jazzy. That's what they're waiting for at home. Medium jazzy. I would be, I've been very jazzy this week. I think, honestly, when I do actually record the, so inside a, inside a tip here, I don't in, I don't actually record the intro until after I've had the conversation with a guest, because you don't always know where it's gonna go.
So I like to do the intro after [00:06:00] I've had the conversation and, well, that's the magic of podcasting. You cannot do that on a live show. I know. I feel like I've just let out some sort of magician secret and I'm gonna get struck out from the magician circle or something. But I think, I don't think it's a secret that podcasts are edited.
Sure. Not and constructed. Exactly, exactly. I think it's very smart to do it there. So that's when I decide how jazzy the episode is. You see, my god, this one will be my God, Uber jazzy. Do you have a Jao meter?
Maybell? Now, now that I've found the, um, special effects in Riverside, all sorts of crazy shit like that could be happening. Oh my God. That could be like my jazz meter drum rolls. Like I, I probably will go over the top. So if you are listening and you find like you're literally deafened, um, in the intro to this episode with my, uh, new found talent for special effects, I apologize in advance except this isn't in France, cuz you'll have already heard it.[00:07:00]
First show it's fake. Through the magic. Through the magic of podcasting. Exactly, indeed. So you mentioned, um, you did mention stone fruit just now, which is different to business in the war because Rebecca, the greedy little monkey, has two YouTube shows. One is Business in the War. I blame you. The other I know it's all my fault.
Uh, the other is Stone Fruit Rollup. So this one is a very, very fun show. Um, can I, can I tell the audience what it's about or would you prefer to Oh my God, I wish you would, and I'm just gonna sit back and listen to, it's like listening to toast at your wedding. It's just that because you won't do it justice, you because you won't gush over it the way I will and stove.
You're, you're right girl. You're right. Yeah. It's such a clever concept. So Rebecca set out, she was like, oh, uh, we had a conversation and I was coaching her around visibility. And say, look, you know, okay, I get it. I get that you [00:08:00] don't love being on social media and all that stuff, but you need to increase your visibility.
You know, if we, if we all wanna sell something to clients, clients need to know about us. Right. And, um, so Rebecca said, right. Okay. Yeah. But I could do video. I mean, I like doing video and she's very good at doing video, as you'll, you'll see when you tune in. But Rebecca is also very keen on doing things in a really meta way, which I just bloody love.
Meta is better. So she, Met is better. So she created Stone Foot Rollup and it's like a, a watch along on starting a YouTube channel. So it's the YouTube cha show about starting a YouTube show. It's so metta, it's so good, but it's, it's got a bit of fun thrown in with it as well. But in it, she interviews some of the people that supported her on setting it up.
So there's like Paul King who was, you know, really instrumental in helping her with her tech side of things and the, and the audio and the visuals and people like, um, [00:09:00] Jody and, um, go on and see, you'll see there's loads of people, um, Taylor Camia with the, with the coal concept. Um, So again, put, I will put the, uh, link in the show notes cuz you will, uh, you will want to go and explore that one as well.
And we have some really fun episodes on there as well, don't we? Um, oh my God, it's so fun. It's like, it's like the sa it's just a kinda a content sandbox right now. Every like, every show isn't, every single show is in like, and now you open this app and here's the ring light you need. Some of them are like that.
So if you're building your own show at home and you kinda wanna follow the bouncing ball and you want to Right, um, pull back the curtain on people who kind of launch with a finished product. There's something out there for you, but there's also a bunch of experimental shows or just either having fun or having a quality conversation in a different way to see what feels right to us and to the audience.
[00:10:00] And, uh, every once in a while, speaking at takeovers, every once in a while you take over the stove for roll up with our boy Tony Parco and do a little thing. Yes, we call UK all day. What is that? Tell, tell, tell the heads together audience about UK all. So, UK all day is one of my favorite things to do.
It's where Tony, who is an amazing podcast producer, uh, and I get into our. Crazily weird. Usually very strange conversations about the differences between the US and the uk. So Tone always has really good questions to ask me about. So one of the episodes was he was like kind of obsessed with our pageantry and our, you know, our lords and ladies and knights and um, Dames and you know, how all of that works.
Um, you know, so I think, which was a terrible subject to ask me about cause I didn't know. So I ended up making up most of the answers. But to be honest, he didn't know the, what the right answers were anyway. [00:11:00] Not as he care that they're the rights. He just now has a really fucked up impression of what the, how our royal family works, actually.
Yeah, that's probably fairly true. But yeah, it was very, it's very funny and worth tuning in to those as well. I just love them. In fact, you're doing one this week with the gracious, hopefully. Hopefully with the gracious Becky Penfield. Humberstone. Yes. Who will add a you'll. Yes. It's another favorite. It's a threesome I can get into and Saturn is producing that one all on their own.
And I've seen some banners and some titles, um, that are just really, really hilarious. One of yours is Jill Mos, champion of the a shiny tricycle.
Love it. I love it. I'm up for all of that. Jill Mos comma in defense of the, and adorable little banner, [00:12:00] something. So I love, that's gonna be a really fun one. I encourage anybody who's listening at home, who is doing some sort of content to have a space to have fun. It's just not that. Yes, the beauty of the roll up.
Is that like compared to business in the Raw, which is a serious show about building a business and a brand and you're a fly on the wall, on an entrepreneurial journey, et cetera, takes all the pressure off the roll up for me, because that doesn't have to be anything. If I don't, I have a story show already.
So you can just have fun and experiment and get your 15 year old to do some production and bring some life into it. Talk to people about all kinds of crazy topics and serious ones as well around storytelling. So having a place to experiment and have fun, I think is the key to keeping your, your brand fresh and alive and not kind of stuck in the same old, same old business as usual.
[00:13:00] Bullshit. I really love that and you've just given me like, I mean, I, you as you know, um, and listeners will know because the first episode is now up on it. Um, and I'll pop the link in the show notes to this as well. Of course, I have my own YouTube channel now as well, so I'm experimenting more with video, which I'm really, really enjoying and kind of wish I'd done.
Smash that like and subscribe button. Julie, please like and subscribe to my stuff. Thank you. Please. Yes. I do kind of wish I'd done it ages ago, but also, um, what you just said has just hit me, you know, YouTube now you can have playlists for different collections of content. I think it would, wouldn't it be fun to have an outtakes playlist?
So, you know, when you are editing and you make mistakes and things, you could make montages of outtakes or just have like kind of silly conversations in there sometimes, because sometimes content creation can get very serious, [00:14:00] particularly if you're one of those people who's like, right, okay, I batch create my content on the second Tuesday of every month, and I will do that from morning till night.
And, and I won't stop until I've tipped my box for each of those di different pillars of content that I need for the month. You know, and that can get quite serious. And we all know the power of authenticity now. No, no one's interested in super polished training videos. Like no one cares about that kind of content.
Now everyone wants human content, right? And this is age of In the age of ai. Yes. That is, oh my God, yes. We're absolutely looking for ways. I just want everyone stop whining about G Chat, g p T. Stop whining about it. Use it. It's brilliant tool. It's really great. Use it to give you some ideas. Use it for research.
And then C, get [00:15:00] on video and show the real you because chat G P T can't do that. Oh, Rebecca, share the quote from Jude Charles. Oh God. Who by the way, put the link in the show notes as well for Jude's. I Will Stone for Rollover. He doesn't quote it on his episode, but when I saw him speak on stage, he said, you can pretend to, you can pretend to care, but you can't pretend to show up.
And that's so profound to me. It really is to me too. So profound. Me too. It's really profound. I mean in, so the more I thought about that, I just thought, God, it's so true. You can write, uh, and you can do the stuff on G Chat, G p T. You can grab all of that content and it will please s e o potentially, and it will, you know, it will tick some boxes for you when it really forge the relationships, the deep [00:16:00] relationships.
That true connection. You can pretend to care. You can't pretend to show up. You either show up or you don't. You either show up or you don't, but I'd still wanna acknowledge like how vulnerable people feel to show up and be themselves. Yeah. Yeah. We've been conditioned, particularly in business and particularly as women, if you do not show up, polished people will not take you seriously.
Absolutely. There's so many, there's so many chips stacked against us for like invalidating or stealing our r ds, blah, blah, blah, blah, blah, blah, blah. So if you don't show up with your, like, you know, ready to go all buttoned up, the fear of not being taken seriously, being dismissed is very, very real for women.
So I think it takes a real act of like rebellion and courage and to be a bit of a disruptor, if I may. Mm-hmm. To show up as your self, like be [00:17:00] silly. Be goofy, be vulnerable, say dumb shit. Have your phone ring in the middle. Your mic isn't working. All of that stuff is real life. We have to be to really take, you know, get on.
We have to really take a chance and big our real selves. You're right. And also the danger is that we let our fear of exposing those less perfect parts of ourselves stop us getting the actual bloody message out or stop us telling people about the thing we are so good at that people pay us to do. You know, we stop ourselves from actually getting that out there.
It's actually crazy if you think about it, in our pursuit of perfection, in terms, particularly in terms of marketing content, we want our marketing content to be so on point and to just, you know, tick all of the marketing boxes, [00:18:00] um, that we lose sight of what we actually do marketing for, oh, hang on. It's to actually bring awareness and, uh, to what we do, to how we help people, how we serve.
So, That makes no sense whatsoever. And what posts go and what posts go the be go the best. Nope. What, what social media posts do the Wow. She can't speak though. I'm a copywriter. Guys that's going in the, that's going in the bloopers playlist. I, first of all, I love, I love bloopers. It's like some of my favorite, I have Zach put on the end of some of our episodes of Business in the World just because it's so refreshing.
They're so funny. You're tripping over words or, or, you know, just being a real person. I'll say another thing about us being the fear of perfection. Like I, I've my, uh, now I feel now my private client, gentle ton darling, three or four coaching called perfectionism a Tool of [00:19:00] fear. And I think that's so true.
And when you operate in that fear mode, what you cannot also do is create. Innovate or ideate. Mm-hmm. You can't do that when your brain is in fear mode. So it's very difficult, I think, to continue to grow and evolve as a person, as a business, as a personal brand. When you are in perfect, you know, the fear of perfection mode, cuz you're not gonna come up with a new idea.
Which is why, you know, the roll up is so fun because I've just kind of like 86, which is a restaurant term of like, cut it out. We have 86 fear. Just be fun, have fun, and be experimental so that exactly new ideas can arise within that ecosystem. And they do. They wouldn't if we were all like, well thank you very much for coming for this interview.
Won't you give us your pitch? And then the person gives their polish pitch and then you kind of like, move on. [00:20:00] It's, it's not, we've seen that content, uh, we've seen it, we've seen that like perfect interview show, let's. Actually everyone with that actually, we have poorly conversations. I think so, yes. Real conversations.
Real conversations that actually make sense that people can really understand. Instead of blinding people with science like so many people do when they're so keen to get their polished version out there, they don't realize that by the end of it, the person listens. Like, what was she actually talking about?
It's just business words. Everyone pretends that they understood I, hmm, yes, synergy. Good point. Information collaboration, black leather gloves. Do you remember that on stepbrothers? Oh, I'll put link to that. These photos are gonna be media, a media meat level. Literally. It's just to be a thousand links.
Exactly. Exactly. Have fun over [00:21:00] here. Be serious over there. Learn that black joke. That's exactly, but you know, just thinking about what you're saying there, and this is rather nicely gonna pivot to, uh, our topic for today. I was wondering when you were gonna pull out that method segue. Yeah. You know me, I'm always gonna, I'm gonna get Marriot round to it at some point, but I just wanna say before we do leave that topic, and that is that I have very often met women.
Um, some of them have been clients, others have been just contacts or in my network, women with really amazing, disruptive, daring, um, Crazy ideas that should be in the world that they cannot give birth to because they're, because of that fear of perfectionism, because of the fear of, if I don't position it right, if I don't get it out there perfectly, um, then I can't do it at all.
It's too important to [00:22:00] me, you know? And, and I think this is a really something that happens a lot with women who would consider themselves kind of purpose driven. You know, their mission, their thing is so important to them that the thought of getting into the world in anything less than its best possible iteration is kind of too terrifying.
And, and I guess that, that call to let go of the need for that and allow your inner disruptor to come out. Just, just do it your way. Just allow yourself the, the freedom to get out, to put it out there and see what happens. And I'm not, this isn't the same as the people who say done is better than perfect.
That literally makes me wanna kill myself when people say that. Cause I'm like, well, no, actually perfect. Better than just done and it's shit. So that just literally makes no sense. But, [00:23:00] but there is something in not letting the fear of it not being perfect paralyze you and. Yeah, give yourself space to let the disruption erupt, which brings us so beautifully too, babababababa.
Oh, if I was good enough in Riverside, I would now be hitting my, the special effect drum roll. But I'm not actually good in enough, so you're so beautiful. I would like you to tell us all about Rebecca, your brand new project, please. Which is called Serenade Renegade. Other way around. Fucking genius. Other way around bollocks.
Le that one we will cut out. Lena. Lena? Yeah, please. Can we cut that bit out? No. Okay. I'm just gonna go back to saying which is called and then I'm gonna let re Rebecca say it. Thanks, Lena. Which is called. [00:24:00] Oh, I thought I was gonna get a drum roll. I'm waiting. I'm waiting for the old, like dododododo dodo and plus, you know, I gotta look at my camera so I'm not seeing your nonverbal kids.
Oh yeah. Okay. Wait, Lena, I'm gonna do that once more. Okay. Cut all of that bit out. Here I come, which is cold. Before I talk about Renegade Serenade, I wanna,
that was lineup, and then I feel like you've just knocked me down. Lena. Lena, go again. Okay. No, but no, but seriously though, before we do talk about Renegade Serenade, I wanna honor like, why disruptors don't put their ideas out there or lean into their disruptor ship. I, I, I don't wanna just dismiss how scary it is to do, to swim upstream.
Sorry, Lena, can we go right the way back [00:25:00] until after I, until I tried to pivot over to Renegade Serenade. So go back to before that and then let Rebecca come in where she's kind of answering the last thing I said about, um, you know, disruptors being scared to put their stuff out there. So she's gonna come in.
I think it's important. I do think it's important. Yeah. Okay. Thanks. Now, now, now I need the fucking drum roll.
I think it's important to honor the story of, Hmm. Nope, that's not it. I think it's important too. Oh, fire Elena. Yeah, sorry Lena.
It's important I think, to honor the real. World pushback that keep people [00:26:00] from launching their disruptive ideas into the world. It is perfectionism being a fear of it, but also what it takes to swim upstream is no joke. Every single person you talk to doesn't believe you for a really, really long time.
Mm. You don't believe yourself half the time that this is even a thing. Like have I been hit? Like what is this idea even viable? Yeah. To every advisor you go to, to like help you get the project off the ground and be like, well, you know, we don't do it. That we don't do that around here. That's not how things are done.
So it's not just about the fear of per of perfectionism. I think it's also about just like how freaking hard it is to stand up and do something. Just be like, actually status quo, boop, fuck off. We're gonna do it this way from now on because this way is better. That takes a level of, um, [00:27:00] courageousness and you're putting your own income at risk if you're an entrepreneur.
Yep. You are putting that at risk. So to go from, you know, my own story is a perfect, it's a perfect example of disruptor ship. That's not what I'm saying. Perfect example. But I mean, it just leads you down that path of like, I'm a copywriter and everybody expects copywriters to say the following words I write in your voice.
And for years I did that. I write in your voice, I do a deep discovery and I learn who you are. And we do a positioning. And then I write in your voice. I don't write in anybody's voice but mine. And I've never written in anybody's voice but mine. But I was afraid to say that because I thought the client needed to hear.
I write in your voice. And then sadly, when we would get to the copy, the client would say, I wouldn't actually say that, even though the brand might actually say that, or it's a stronger piece of copy, or the messaging is better. But I've already set up the dichotomy that I write in your voice and you [00:28:00] start to think, I wouldn't actually say that.
And then it's. Dead in the water. Yeah. But for me to come on a sales call with a prospect and for them to say, wow, you know, your style is unique. And for me to say, it's not for everybody. You either love it or hate it. That full stop. Oh, and, and that is the key because it isn't for everybody. Full stop it.
It's for everybody. And that's the key. But it takes a leap of faith to get from, like I read in your voice to you either love it or hate it because people are gonna choose hate it. Yes. And you're gonna lose the sale. But for good, like great. But that takes, you know, a, a solid, you know, just a little bit of a solid financial footing where you are like desperate for the sale.
It takes a level of confidence to be like, you know, blessed and let it go. It is a courageous, it really does have to be disruptive. So [00:29:00] now, Chi, you can cue that drum roll because Can I do drum roll now? Yeah.
Special effect bear audience. Ready?
Oh, that was brilliant. I don't hear it, but I trust you. I don't hear it, but change my mind. I just did it twice. I dunno how it works. Lena, can we cut out the drum roll please? Cuz that was shit. Didn't work. Add your own drum roll here. Audience at home. Add your own drum roll. Yeah. Okay. Hold drum roll. This is a DIY drum role because, um, Jill has not been able to master.
Yes, that's right. I am talking about myself in the third person. Jill hasn't been able [00:30:00] to master the special effects this week, so she's doing a DIY drum role. Here we go. This is a shoot. This is a communal, participatory podcast. We're expecting, we're expecting listeners from all over the globe to join us in universal drum roll, wherever you are, listener.
Oh, I've gone into my like slightly post-second World War voice. Wherever you are. Listener, make sure you join us right now. Drum roll. Okay. Oh my God, I think we're ready now. I want clot coed cream. Is that what it is? Slotted cream. What is that? What the fuck is slotted cream? That sounds like some, I just don't even wanna imagine.
Coddled cream. Clotted cream. Yes. What did I Clotted cream with scones and jam. Oh God, yes. You go. You go. Yes, I do. I do. Yeah. Alright. Now you can have a drum roll priest. If you are the kind of person who [00:31:00] has made that disruptive leap. Mm-hmm. Or you have smashed the status quo, or you have stood on your hill as a champion for, um, no more to business as usual.
If you are a maverick, um, unconventional or a disruptor and you have actually done that thing, I want to hear your story. I wanna hear your story. So this is a call out, this is an invitation me, an in me more invitation to a project that I'm calling Renegade Serenade. A love song to the maverick and to the disruptor.
I love it. And collecting stories from and for. Brave, strong and courageous women who are doing it their way. You know, I'll have to say for the greater good, because generally a disruptor has a damn good idea [00:32:00] to do it differently. Yeah. And I wanna hear those stories. I'm, I'm collecting them for a delicious book, which I cannot wait to sink my teeth into and a companion podcast.
So, I mean, if you, who isn't gonna wanna be part of that? When you first told me about this project, I, it was kinda your idea. I just, I I was No, no, no. I mean, I wanna take credit for it. Trust me. I really wanna take credit, but this is, I'll give you 20% credit for it. How's that? I'll take the 20% credit. I, I will actually take the 20% credit, more like 25.
I'm trying to give you a lot of credit. And to be fair, I have to give a lot of credit to our mutual client, Sarah Hardy. Who also Yes. Um, came up with this Yes. Ideas. Absolutely. I'm inspired by something you've already done and she suggested it at exactly the right time. So shout out to Sarah who really inspired [00:33:00] Renegade Sade.
Oh my goodness. I mean, it's gonna be amazing and I think your. Generosity really in, because this isn't gonna be an insignificant investment of your time to do this. And you and you woman, I have to write all these stories and you have to write it all, um, for free. But it's a generous act, I think, to give women a voice because, and some of these women will already be out there doing their thing, right?
Yeah. So, so if you are listening and you are, you class yourself as falling into that real maverick disruptor category and you have a story to share, then I think we're gonna put a link right in the show notes for people to get absolutely registered. Can opt write in GaN Erna dotcom. Oh my God. So good.
So if you've, if you're listening and you're like, oh, I wanna be part of that book and that podcast, hell yeah. Then [00:34:00] you can do that. But some people listening are gonna be like, ah, I. I work a reasonably tame job, but I have something inside me that won't go away, and I keep thinking about it and it definitely falls into that category.
We wanna hear from them too, don't we? We wanna hear It's the, it's the ideas. It's the voices that you wanna hear. It's the ideas and the voices to serve for other women. As a shining example. Yes. That it can be done. We don't have enough storytelling or examples of, my dog is messing up this podcast. I just heard any bug.
Get out. Slugs. Get out. Lela, edit out slugs. He's a creton forever. Forever from my life, I feel like from the planet.
Oh, dog. I'm so mean about him every time. [00:35:00] So rude. Oh, sorry. Lena so mean yesterday. Uh, when, when she was over. I'll talk to you about that later. But I was like, good news. I think Sluck has bone cancer in three months to live. It was like, what? Like he, oh God. He's got this bone spur right here on his ribs and the internet says it's an aggressive form of cancer.
He is like, I think he just broke his rib and it healed properly improperly. I was like, dammit. Oh my God. That poor dog. But hopefully Sammy, Lena, can you edit it all out? So I do apologize dog talk. Hashtag dog talk. That's a dog, dog. And if any of this does get in, this is the most like pampered, heated dog in the world.
He is cuddled. He got steak for dinner last night. He is taken on some adventures. He's an idiot. He's treat an idiot. Yeah, he's he's an idiot's. You can open doors from the inside and like pick [00:36:00] lock with a air pin. He's, he's also incredibly neurotic. I used, I used to say that SL was the emotional urinal cake of the Gunter family.
He just like takes all of, just takes all of our emotional dysregulation and just like absorbs that I was trying to get out. Lena, you know, that, that, you know, that, um, bloomin outtakes. Have you got a minikit on? I have shorts. I'm, I'm leaving that one. That's hilarious. I have shorts on. What? Look, I've had a week of Woo.
No, I've had a week of no binge eating cuz I'm poor. Oh good. Have you lost weight? Yes. Well, not really, but they're not tight like we have to, like Lena's literally killing herself. Now we need to crack all of this podcast. Okay. Sorry. Poor sorry. Oh my God. Okay. Those two are idiot. Yeah, exactly. She is thinking that.
Sorry, Lena. Okay. Right. We're [00:37:00] back in the room. We're back in. Rebecca talking take two. Okay. Excellent. Here she goes. Go. Okay. Okay. Uh, picking up where I left. I up here. Oh, that's high. I'm collecting these stories because I think if we can see it, we can be it. By nature disruption is like an, you know, an uphill battle.
You're swimming against the current, you're getting all this pushback. You're insecure yourself there. Some ideas might feel unsupported. If you had seen other people out there publicly doing it and succeeding at it, you'd have more courage to try it for yourself. Mm-hmm. Look, they didn't die. Sure. They didn't die.
I, I made it. What do you think? Like dis I feel, I feel like disruptive disruption. It's used a lot and I don't think it's always used in the way that people really intend it. [00:38:00] Tell us, just share with us what your take is on being disruptive. I think it's any time that you want to do something, um, differently.
That it's an unconventional approach. If you, um, put up your, that doesn't make sense if, if you're, that doesn't make sense. Let's take, let's take Donna for example. Well, my clients who's in the accounting field, so mm-hmm. The reason Donna and I mesh so much is not because she is out there building a new tech app or, you know, um, changing the way we get drinking water or doing this like huge upheaval that we never look at things the same.
But what she is doing is she is taking accounting out of like the suit and tie and calculator [00:39:00] and giving people a relationship with their accountant. That is like more like a partnership growth strategy. It's a forced, it's kind of like a four season approach versus just like fi filing a tax time. She is, no, she never has a picture on any of her, uh, marketing materials that has a calculator, a pencil, a shirt pocket, an office, a desk, a computer, nothing.
It's all. Like a lake and a boat and like Yeah. Living your life, like get your life back. To me, Donna's like a beautiful disruptor because you don't have to, I agree. Change the world, but you do have to change your world. You have to say, yeah. Yeah. The suit and tie, pocket protector, calculator, image of an accountant is not for me and that's not the clients I wanna attract.
So. Mm-hmm. To me, she is a real disruptor. Our mutual friend and colleague, Irene, she's a disruptor. Cause she took a very, very rigid [00:40:00] family tradition and expectation and like really had to carve a path to do it her own way. Mm-hmm. Despite, and tons of pushback. And to navigate a system that was set. She's, she's a real disruptor.
I agree. So, and that was within her family structure. You know her. Mm-hmm. Her, her positioning ends with a beautiful line of life is too short to live it for your ancestors. Like, that is so beautiful for me. Doing something differently. You can be a disruptor in your own life if you're pivoting, if you're reimagining your career, if you're taking your personal brand kind of in a new direction, to me, you're kind of disrupting your own life.
Right. It takes courage to do that. It takes a lot of marketing. It really does. It really does. And I'm really glad that you've given us this kind of explanation really around disruption because I do think that there's, it, it's almost, disruption has almost become a little elitist. It's [00:41:00] almost like there's a hierarchy of disruption.
You know, you've got to, if you, if you are not, uh, I can't think of a really good example now, but if you are not really kind of doing something utterly outrageous, then are you really being disruptive or are you a disruptor? And I think it's really important that we don't do that. Don't be el don't put ring fences around and only let the cool kids in because it's, disruption is a very important part of entrepreneurship.
Entrepreneurship is and an important part of our society about change. Absolutely. Right? Yeah. And I, and solving problems. Solving, and again, it's, it's about change. We don't want to keep doing the things the way they've always been done, because there often is a better way, and we wanna keep bringing that out over and over again.
So thank you for making that so accessible to people. And, and this isn't something that's, yeah. Not, it's not just for the cool [00:42:00] kids. I'm so glad you brought that up. I, I would never want the heads together audience to be sitting home and being like, well, I'm not really a disruptor because I'm not changing the entire world's.
You're solving a problems your way. And if that way is completely unconventional and everyone else is telling you like, ha Oh, if everyone, if no one is really believing you in the beginning, That's, that's a key, that's a kpi. Key performance indicator of your disruptor status if you facing pushback and going forward.
Anyway, those are the stories I want to hear. I was, I was either successful, you know, kind of either playing by the rule book or you know, I'm making a go of it playing by the rule book. I saw a better way to move. I saw a better way to move. Oh, would be fine. [00:43:00] Annoying. I saw a better way to move when dogs just joined us.
Fine. He's on a heads together takeover. Yeah, he is. So you're going along, you know, you're swimming along the current, oh, business as usual. You've learned it from the books or you've, you know, done a bunch of education and, but if you see another way to do it and you kind of jump out of the stream and start.
Building your dream on the sidelines and people are like, that'll never work. I want to hear from you. God, I love that. I wanna encourage other people. I think it's worth saying as well at that at this point, that if you are committed to an entrepreneurial journey, which isn't easy, it's not easy, right?
It's way easier to go and get a job way easier. Don't start a business because you want an easy life. Because it's true. You know, running is hard. It's, it's easy when you kill, it's pleasurable. It's fabulous. It's [00:44:00] incredible. It's fulfilling. It's wonderful. I would never wanna do anything else. Is it easy?
No. No. And it's easy to kill. That is intense. It's, it's e what you kill. Exactly. Right. And I think people. Who have gone into it thinking it's gonna be easier than it is, are often those people who always think there's a blueprint or a template or a some magic formula for a business. And I'm, well, bless their heart, they've been sold those products since the day they were born.
They've sold that, they've been sold, that This is part of my mission is to stamp out some of these guru led fantasies, uh, about, you know, passive income and selling all this shit. But the thing is, when you think there's gonna be the perfect template or blueprint or person that [00:45:00] you can completely and utterly replicate what they do, you will spend, you will invest a ton of time looking for that.
A ton of time where you could have been. Taking out a blank sheet of paper and saying to yourself, if I were to just do this my way, what would that look like? What would my intuitive next step be? How would what, what would I write, um, to get this message across? What would I say into a camera to get my own message to someone?
And I think we don't do that. So for a lot of time, people, particularly you've, you've said this to me before because I, I still have a tendency to do this sometimes. And that is you end up spending a ton of time getting ready to get ready. And this happens a lot with people who are searching for that elusive template or blueprint for their entire [00:46:00] business, so that they can just replicate exactly the success that someone else had.
And because uncertainty is uncomfortable, don't do that. Uncertainty is really uncomfortable. And disruptors don't do that. Disruptors dare to do it their way. And the, the, that is why we see incredibly successful business owners. You, I will guarantee they haven't got that success by following someone else's template or blueprint or magic formula.
Um, yeah. So I've gone off on a little bit of a tangent there, but I think it's really important to remember why, why as an entrepreneur it is so important to embrace this disruption and to do things your own way. And this is, and to honor the discomfort reasons. I just love this project. Sorry. Oh, I just say to honor this discomfort you like, you know, let's just say [00:47:00] you did what you just said.
You took your own blank piece of paper, you wrote your own way, you did the thing. Mm-hmm. Now you have to sit with it. Until that idea starts to take shape or, or popularity or whatever, that is a very uncomfortable place to sit. Yeah. When you have decided, Nope, we're not doing it that way anymore. You know, as, as human beings.
As like homo habitus, hapless or, or, I'm sorry. Homosapien and safe. Good lord, Lena Homosapien. Sapien. As human beings, we don't want to take risk because our brains are hardwired for safety and security. We're seeking, of course, safety. We're seeking a approval, or we're seeking control. Those are our three modalities, and disruption messes with control because mm-hmm You have no proof of self.
No one knows what the outcome's gonna be. It messes with safety because now you have to like say, you [00:48:00] either love it or hate it and watch people walk away and it messes with approval. Because that's an accountants don't wear ties. What accountants don't talk about, you know, your tax saving dollars in a way that mm-hmm.
Is completely unapproachable. That's crazy. Um, executive leadership coaches don't lead with curiosity. They're the ones imparting all the information. Mm-hmm. How, how dare you say, you don't have all the answers, so it messes with your ability to have acceptance. So those three basic human needs are threatened at all times when you're a disruptor.
And that's why I want to hear these stories. Show me how you've done it so we can show other people, inspire yourself with your own story. Sometimes you don't even have words to know how inspiring you are. Let me tell your story for you. Inspire yourself with your own story. God, I love that. I think you just wrote a tagline.
I think I just wrote a tagline. Yeah, [00:49:00] I think you did. You said it Well, I'm being kind. I really love that is your podcast.
I said, I wrote it. Inspire yourself with your own story. Man. This is, it's hard. Hard. It's hard. Absolutely hard to do, but my God, that is how we change the world. That is how we stop doing it the same way. Yes it is. And that is how we get better. It's how we make the world better. It's how, as a society we can heal ourselves.
We just need more people to be braver and to disrupt for good. That's what we need disruption for. Good God. I love that. That's so awesome. Mm-hmm. What would it have been like for us if we had had a shining example of entrepreneur entrepreneurial journeys that were of a disruptive nature versus like, oh yeah.
The blueprint of a business world. Oh, wouldn't we have saved so much [00:50:00] time? Well, I, I suppose, I hope so with my clients and, and with the, uh, the content that I put out with the podcast and now with the YouTube channel as well. I think part of it is my, if, if you like, it is my own kind of counterstrike against all of those, all of that noise, that internet noise of the big marketers and the gurus who built these huge email lists in a different time to the one that we are playing in now, of course, they're multimillionaires because they can create a shitty offer, put it out there, and their email lists are so big they'll still have a seven figure launch with it.
Right? But most people, Don't operate like that. Most people aren't operating in that arena. So the strategies that work for those gurus aren't gonna work for the people who are building their business now, 2023, where we are now and and forward. Also, when they were [00:51:00] gurus, when they, sorry, honey spoke over you.
Okay. Also, when they were gurus and starting out, they were the disruptor. Amy Porterfield was the disruptor. Right, right. And these were people who were like, whoa, you don't have to do it that way. Tony Robbins has freed, you're so right. Millions of people from like these toxics, you know, limiting beliefs and, and just, I allowed so many people to expand their mind and to step into like business mastery and all that.
And now they're the gold standard. But they didn't start to be the gold standard. That's right. But now anybody who follows them is no longer a disruptor because they changed the paradigm. They changed the story. And also I think the danger is that a lot of the, the, um, teachings. Of people who did it there that way when they were the original [00:52:00] disruptors, they, that doesn't work now.
And this is why I'm so keen for people to be disruptive and to not keep searching for someone else's template, you know, to, to work out what your way of doing something is. It's so important. It's so important. So the fact that you are bringing together these stories of this and to act as, oh my God, be in, being inspired by your own story, that's just going round in my head.
I think that's amazing. But also to inspire other business owners, you just said, you've gotta see it to be it, you know? And I think some of that is true. It's very, very comforting to know that there are women out there who took that blank sheet of paper and literally made up every word on it. I just think that is, Sat in the uncertainty, sat in the lack of approval, sat in the lack of security, sat in [00:53:00] all of that, and just believed enough that this way that they could, you know, if I could frame it in a jail way, they could do it your way in the highway.
That's the, they could do it their own way. They could stand up and stand out or sit down and shit in aw and, and make it. But it takes a real leap of faith to do it. And if anybody can do that, entrepreneurs can do it. Um, so I think I'm talking to the right crowd, at least hopefully. And if you can't do it, you have to question whether entrepreneurship is right for you.
That's the truth. Damn. She said the quiet part out loud. I. I know I went there, sorry. Oh, why did I just start sounding like Forrest Gump? I dunno why wouldn't leave it in? I quite like it. Oh. Um, but yeah, romantic. I, I think it's true. I think it's true. If you, if the thought of [00:54:00] going off piece of being disruptive, of doing things your own way, terrifies you, and you need that validation and comfort of doing something the way someone else has already done it to the letter.
You have to question whether ENT entrepreneurship is for you because it's a long road, uh, to, you know, there is no such thing as overnight success. There just isn't however much people want to sell you that there is trap. I know. Bam. Um, no, it takes grit. Takes grit, and it takes being disruptive. So thank you.
Now you can be successful as an entrepreneur. Beavering away the light version of yourself. You can take a tried and true business model, execute it flawlessly, have very good service, still be an entrepreneur, still be successful. You can do that. I'll ask you whether or not you're truly [00:55:00] happy. I'll ask you, you, whether or not you're serving clients.
I would push back on that definition of success. Yeah, I would definitely push back on that. You could have the numbers, you could have the income, you could have the employees. You could have the A brand that is commercially viable. You could have kind of like from the outside look very good and maybe even from the inside.
But how does it feel to you? Are these the right clients? Were my clients before where I was like, I write in your voice. Making me as happy as when I find another disruptor that I can then tell their, I can articulate their differentiator, I can position them, I can breathe life into their ideas and words and, and messaging.
I can give them the soapbox that they've desperately wanted to stand on, but couldn't find the way to say it before. Yeah. Now that, that's true, happiness, those, those are your people that are their writer [00:56:00] for, um, you do need to check out, uh, Rebecca, and I know you will have already, but if you haven't, do go to stone fruit.com as well and, and reach out to her because Rebecca, you really are an incredible talent for women in this disruptive space and for colorful, um, just people who are, who wanna be different and who have something to say, like you say, you know, this.
Stand up and stand out or sit down and shut up because there's no in between with the people you work for and with. Right. And thank God, thank God, that, thank God, thank God that we can tell those stories. Yeah. Yeah. And because the words are really important, and particularly as women, we're really rated to not be boastful, we're, we're really conditioned to like, you know, take a very kind of even tempered [00:57:00] tone.
And if you get to me, honey, I'm gonna give you words that will leap off that page and be very unapologetic, bold, exciting. No ap, no, no apol, no apology necessary. Yeah. And, um, sometimes a facilitator, well, we all you and I know it really almost always takes a facilitator who can bring that to light for you and articulate it.
It does, it does, absolutely right. This, the, the things, the, the words that you provide. I find this, I like to think of myself as a reasonably good writer. Um, but I have to say that there are times when the words you've given me to represent the message I wanna get out there have those, tend to be the words that stick with me and I still use in my business over and over and over.
And they are. Little snippets that are, [00:58:00] God, I can't even explain it because it'll be a handful of words that you've just curated together to form this most powerful sentence. Just more than I could ever have come up with on my own. And I just thank you for that every day because I just use that content all the time.
The honor is mine. I want valid validity. What? What is that? A pickle validity, circus validity. But I've heard you could get cream for it now,
Lena. Shall we never have her on again? What do you think? I think that's a good idea. Do we have to, do we need to strike her off, right? Let's wrap this up. Let's wrap this up. We're like, we're literally going, I gotta wrap up now. Ok. It's for the best. Yeah, it's ready to go. Okay. Go ahead. Okay. Yeah. Yeah. So Rebecca, as always, thank you.
[00:59:00] Just thank you for everything you do for me personally. Um, In my business, but also thank you for bringing this project to us because I wanna be part of it if you'll have me. And I just know that so many incredible women are gonna register for this and I wanna hear their stories. I really wanna hear these stories, so I just think I love everything about this project.
I'm so glad you're doing it. And like I say, I will link to it in the show notes because I want everyone listening think about it. And even if you've never thought of yourself maybe as a disruptor before, Really have a think about the way you do things because I bet some of you out there just didn't realize how original you are in the way you do it, and we wanna hear your stories.
Right. Um, so Rebecca, thank you for coming on again. And if someone is listening right now and wanted to reach out to you for possibly private work or something like [01:00:00] that outside of the project, is there a good way for them to do that email or something? You are so good at setting it up for I just wanna also acknowledge that.
Beautiful. Thank you. And, and share that the honors is truly mine. It is such an honor to tell these, to articulate people's uniqueness and their differentiator and, and words to hold up a mirror to who they are in a way, maybe they haven't even seen themselves before. I mean, that's a bad bitch. It's a real honor bad bitch.
It's a real bad bitch. It's an honor. So thank you. But yes, if you'd like to see me or reach out to me, you can find [email protected]. And feel free to email me, rebecca, r e b e c c a, rebecca gunter.com, or visit me over at stoned fruit S t o n e d F r u I t.com. And please and thank you in [01:01:00] advance explore renegade [email protected].
That is where you can apply for your slot to be interviewed. We will interview you. Um, there is a companion podcast. I am writing a book. I will tell your story. It's free to apply. There's, it's not. Uh, you know, a big hard, it's free to, it's free to part, it's free to participate. There's no hard sell. Either want to join in or you don't.
This isn't a, a for-profit project in, in that kind of way. So there's no reason not to come and tell me your story, and there's no reason not to apply. You never know, um, what we can reveal through the discovery that you hadn't seen for yourself. So I'd love to sing your song, Renegade Serenade. And if you want me to, if you're a disruptor who's been looking for a copywriter who can absolutely stand up and stand out or sit down and shut up, or coaching private cl coaching as a private client, [01:02:00] I'm here for that as well.
Wonderful. Thank you. And thank you for coming on again. And I think that's a wrap. Oh my God. We'll see you Thursday at UK all day over there at the roll up. Yes, definitely. Bye for now. Thank you. Bye for now. It's so cute.
