Rewild Your Business, Ep. 6, Services & Systems
Gill Moakes: Hi, I'm Gill Moakes. I'm a business coach and mentor and the host of the Heads Together podcast. I help ambitious freedom seeking entrepreneurs step into who they really are and create wildly profitable businesses doing what they love. Rewild Your Business on the Stone Fruit Roll Up is a six part documentary.
It's a reality TV series for business, if you like, where I'll be taking my business bestie, Rebecca Gunter, the founder. Of stone fruit on a journey to define success on her terms. Hi
Rebecca Gunter: everybody. I'm Rebecca Gunter Peach in chief at Stoned Fruit. I'm a brand strategist, developer, and copywriter.
Gill Moakes: I want her to start regenerating time and energy for herself, and we're gonna do that by rewilding her business.
By cutting away what doesn't belong, to allow what does to thrive. The biggest
Rebecca Gunter: challenge in my business right now is how freaking over complicated it is. No one knows what to buy from me. And I need someone to help me clear, clear the forest and help me re, replant the seeds that actually have a functionality and a purpose.
Gill Moakes: So over the next six weeks, we'll be deconstructing the idea that there's only one right way to do business. And my goal is that by the end of the series, Rebecca will be crystal clear and completely confident owning her own unique ecosystem.
Welcome to Rewilding Stonefruit, part six. Six episodes of this. So good. I'm loving it. So this week, where we're going to pick up this week is You, um, in the intro, you just heard, I mentioned about Rebecca creating her own ecosystem of offers. And this week we're going to pick up on that. So a couple of episodes ago, we started with her really getting some clarity around.
What she actually sells, this has always been a difficult thing for Rebecca to really put into words and to really kind of package up, if you like, to make it so that people understand, you know what they can buy from her and her homework last week was to go away and. Kind of look at everything that she does, look at her existing offers, look at the things she wants to be able to package up and sell and just start playing around with what that could look like in an ecosystem of offers.
So there will be a varying entry level points. So, um, some higher ticket offers, some mid tier offers, uh, there's going to be some that are big projects, some that are small projects and it's. That is the secret to a really thriving ecosystem for your business is making sure that you are serving your people and meeting them where they're at with the offers that they want and need.
So in this episode, that's where we're picking up. We're then going to pick up again from where we left off last week on marketing. Once we know what Rebecca has to sell, then we can figure out what the right marketing strategy is for that. And this, we don't have to overthink this. It isn't overcomplicated.
Okay? We are going to really. Think about who she's serving. What's their preference in terms of how they consume content? For example, what's her preference? What's Rebecca's preference when it comes to actually doing marketing activity? What does she want to do? What are her non negotiables? What are her hard no's?
We don't want to be forcing anyone into doing any kind of marketing activity that they don't feel comfortable with because it won't be sustainable. And finally, we're looking at systems and operations and really, when it comes to our systems, marketing is the main thing that drives this marketing and client service delivery.
So we're probably going to start touching on that in in the episode today and start figuring out exactly what that will look like behind the scenes to provide a really solid framework for her marketing strategy. Okay, so that's what's coming up ahead. So let me invite my co conspirator, Rebecca Gunter, to the stage.
Come on up. There
Rebecca Gunter: she is! Welcome to your own show! I want that confetti cannon in real life. Oh my god. Beep, beep, beep, boop! See,
Gill Moakes: I never think of a good Christmas present for you. That would have been a really good Christmas present. A huge confetti fan.
Rebecca Gunter: That sounds naughty when you say it
Gill Moakes: naughty, a confetti
Rebecca Gunter: cannon, you are appealing to me by God, the agenda at the top of the show is like, Whoa, Whoa, Whoa,
Gill Moakes: we're going all in. We're getting it done.
Rebecca Gunter: You might need six or seven more episodes of this series. Uh, I'm available. I love it. I love it. Part six. I'm almost broken hearted over it.
Gill Moakes: I know, right?
Rebecca Gunter: Oh my gosh. Yes.
Gill Moakes: But here's the thing. Maybe we didn't stick exactly to our buckets, our topic buckets in each episode, but I tell you what, I love the flow that this series has followed. I love the way that we've kind of started doing something and then on the next episode, we pick back up on that thing, see that through to fruition and then move on to the next thing.
And so each one kind of, um, kind of like blurs nicely into the next episode.
Rebecca Gunter: Remind the folks at home, Gilly, that this is work. Let's pull back the camera a little bit to 30, 000 foot perspective and talk about. This kind of journey as a personal retreat and why people would, you know, other than for darn good television, why would someone go through the process of rewilding their business?
And maybe if folks are turning in, tuning in for the first time, what does rewilding mean to you?
Gill Moakes: Great question. So. Rewilding to me is the number one thing is it's about simplifying things. So many people when they come to me are either completely overwhelmed because the business model that they've created is incredibly complicated.
They've got too many offers. They're serving too many audiences. They have too many different strategies on the go. Um.
Pull it all together into a cohesive business that they can stay on top of and feeling control of and rewilding your business is really about cutting away what doesn't belong there to allow what does to thrive. So if you think about rewilding in nature, it's all about, um, planting kind of indigenous plants, um, back where they should be.
It's about allowing certain areas to really go back to their natural habitat environment. So. I love this analogy really between that natural state and rewilding of business because there's something very organic about the way you can grow a business if you do it this way. If you go right back to the basics, the foundations.
The foundations of your brand, you know, going back to thinking about your values and the things that matter to you, because when a business gets over complicated, some of those things fall by the wayside. We're so busy in the doing. That we actually lose sight of what we started off trying to achieve.
And that's why this kind of guided journey through from vision, through to goal setting, through to positioning, through to being clear on who you serve. To be clear on what, how you serve them, what your offers are, how much you charge, then through to how are you going to get those in front of the people that you want to buy them, you know, so your marketing and then, and only then, you know, okay, so what do I need in the back end of my business to make all of that happen?
So it is a beautiful flow. And the reason that I really would love people watching to consider doing this process themselves as a, as a virtual retreat, solo virtual retreat is that when we are busy and in the weeds of our business and we're overwhelmed with all the things and all the doing we. Don't have the space sometimes to not sometimes we never have the space to actually sit back and think, is this even aligned with what I want?
Is this even in any way connected to the vision I have for my business? Or have I just done this because I read something that it was the new hot thing and, and therefore I have to do it too. And
Rebecca Gunter: I created a job for myself. I
Gill Moakes: created a job for myself. I mean, you've said that to me before. You said I This business was supposed to be the pleasure and the, the bits of it that you love, which I know you love the client delivery, the work you do with your clients, but the business side, the back end, the overwhelm with the marketing.
That turned into like a job and it wasn't even a job you applied for.
Rebecca Gunter: Or want to do it all, kicks can. Kicks the can across the road. Kicks the can to the curb.
Gill Moakes: Oh, my
Rebecca Gunter: American came out. Oh my God. Where did that come from? Kathleen wants to know if this is a process of rewilding works with product based businesses as well or just service based businesses.
Thank you, Kathleen.
Gill Moakes: It's a great question. I think I can honestly say this works with any kind of business. If you are in the business, you need a clear vision. If you're any kind of business, if you're in any kind of business, you need to have goals so that you know what aligned action looks like. If you are in any kind of business, you have to have customers or clients or members or, you know, whatever, however you class the people you serve, um, you have to have those people, you have to have something they want to buy.
That's what being in business is, it's people paying for something, whether it's a product, a service, a membership, um, a done for you, you know, whatever it is, you have to have something that those people, your people want and need, and I don't care what business you're in, if you're not marketing, you're not getting new eyes on what you're doing, you don't have a sustainable business.
Rebecca Gunter: Uh, why did the camera pan to me just now?
I would like to report in that this process has influenced me tremendously. And while, while here we are on this podcast platform and you'd expect me to blow smoke up your skirt. And I truly intend to, if you know what I'm saying, and it's absolutely true. I put forth a proposal this week and the language I used, I don't want to say it was totally, I, you know, I generally have this kind of template that I use for.
Um, I just saw so much of the work we've been doing come out and shift the way I was talking about what the work that I was proposing to do and why it mattered and just has made such a difference already, kind of having, This stuff in alignment and I know we did this as a exercise because why not let's use this channel we can get so much out of it you know you can showcase your uh retreat and I can go through it and we can share with our YouTube audience at home how the sausage gets made and hopefully we'll influence them as well all of that is well and good but damn this is money well spent miss Gilly because it's really making a difference already
Gill Moakes: thank you so much Tell me specific, I'm really intrigued.
Tell me specifically, so when you were putting that proposal together, because we've had some really good ahas through this, I think, you know what, back when we were doing like the, um, the visionary stuff and the goal setting and, and the positioning. So what, what specifically came, came up when you were doing that?
Um,
Rebecca Gunter: mostly. Shifting the focus away from selling the idea of why one would do positioning or get a positioning statement and to start instead talking about words that sell, content that connects, articulating a brand voice, all of these things that came up around really around positioning and then understanding how the offer really needed to meet you.
The client where she was already and, you know, future cast a little bit, but also be really grounded in who she was. And I think I'd been beating the positioning drum for so long that, uh, it was kind of shocking to see how much of that was baked in and kind of an antiseptic way. It's the positioning statement, get a positioning statement, get a positioning statement, instead of, you know, words that work.
Gill Moakes: Instead of realizing that no one cares about your tools. No one
Rebecca Gunter: gives a
Gill Moakes: shit. No one gives a shit about the tool you use to do the work you do. And I feel like the positioning is really one of the tools you use, um, to get. People, the result they want and what they want to hear about is the result.
Rebecca Gunter: Yeah, that was a real, uh, that was a real record scratch for me.
It's just really, I've been obsessed with positioning statements for so long that I just keep putting those forth, like shoving that hamburger down your throat when really people are just hungry. Thank
Gill Moakes: you. And the thing is I, I. I think you still should be obsessed with positioning because it's so bloody important and it's, it's such an important tool and it's such a pivotal part of your process.
It's just that that's not the selling point of what you do.
Rebecca Gunter: What you said was that's your process, not your product. And I was like, yes,
So all of that has really helped me a lot. This homework, this homework, which I'm always like, uh, homework, um, has really been some powerful exercises, hopefully in rewilding this, this dang. The same brand.
Gill Moakes: Fantastic. So last week, business ecosystem offers. Yeah. How did you get on? Cause it was a big ask. I get it.
It was a big ask.
Rebecca Gunter: Well, if you were here last week, folks, you might remember that I had a bunch of stuff. Sketched out in purple Sharpie across pieces of paper. I had done the customer sketched out the customer journey. I had sketched out, um, all the different ways in which we could plot products across that journey.
I had done kind of an upside down truck. Pyramid, um, as the most method of, you know, kind of sketching low, you know, freemium stuff, low price offers, mid grade, high end. So my assignment was to go back to the drawing board and really now start to really put some development brain cells behind what are the offers in this ecosystem.
Now, what I haven't done. That really needs to be part of this work and I will make an absolute promise to go back and fill that part in is the freemium stuff like a newsletter or free coaching or, you know, this mailing list or that mailing list. I haven't done that. That should be actually easy. It should be the easy part because doing the free stuff.
And
Gill Moakes: also, to be honest with you, we're going to spend the second half of this show anyway, talking about marketing. So I think that will. Probably reveal itself a bit then anyway. Okay, good.
Rebecca Gunter: Uh, and then I sketched out and really tried to flesh out, um, offers. I am afraid it's still a little overcomplicated.
I'm afraid when you said earlier, people have two way too many offers. Now I'm chewing my nails. Do I have? I'm not, uh, I'm not sure, but you can tell me where to strike what I need to strike. And there are some things where I've just got the idea started, particularly around bundles. Okay. What would be in this bundle?
Maybe I haven't fully positioned it yet or kind of. Price did or figure that piece out, but I've got a lot to, I've got a lot to work with whenever, whenever you want to see my homework so I can get
Gill Moakes: my gold star. So before you share it with me, because I know you want that gold star. I know how badly you love that gold star.
One thing I would say is that. It's only too many offers if it feels like too many offers for you, or if it confuses your people, your potential clients, if you've got 50 offers, but every single one of them, like, so if you take, for example, a product business, no one's going to tell someone with a product business that they've got too many products necessarily.
Unless lots of them are duplicated or unless it means that a client can't very obviously see which is the right choice for them. So I think that's the key thing about your offers is that as long as they're not, it's not making you feel overwhelmed. And as long as a client can navigate. their way around what you offer and very easily see what's right for them.
That's the key thing. It's not the number. Marketing your nemesis. Although it used to be, and I shouldn't keep saying that, that's an old story. And I think we do this sometimes. We always make the joke that, Oh, you hate marketing. And I don't think it's true at all. For example, you love it when it comes to the stuff you do for your clients, you love their marketing.
But you just don't love your
Rebecca Gunter: own. Well, I guess, I mean, I guess if I loved it, I would make time for it. And that's what I don't love is the pressure to constantly feed the marketing mix. And I know this is a very common sentiment. Look, the cobbler's children have no shoes.
Gill Moakes: I had a really similar conversation with a client today.
You did, you know, I didn't start this to be a marketer
Rebecca Gunter: and it feels like it's the only way. And I also feel like social media platforms are just really kind of distracting us all from getting, I don't know what the alternative is. I don't know what the alternative is. I was, I was scrolling LinkedIn last night and I was looking for a new story.
LinkedIn is just turned into Facebook. Like there's, I couldn't find any articles. Because the algorithm has changed so much that, you know, um, reposting an article has no priority and only, like, personal stuff where you have, um, your own commentary is making the feed, which is making it feel and read so much like Facebook.
And I'm like, my God, when is this now? Is LinkedIn now, finally? Irrelevant. So all of that stuff feels like just spitting in the wind and, um,
Gill Moakes: Mainly because it kind of is. I, you know, I've said this to you a lot lately. I, I've really changed the way I feel about, um, social media and It now for me falls completely into the search like marketing bucket rather than the lighthouse marketing.
So there was a time when social media could be used like we would use our podcast, our blog, our YouTube channel, which I consider to be lighthouse marketing. You know, we are broadcasting and hoping to attract our people to us. And there was a time when you could post really thoughtfully in depth posts, pictures, images, videos, really interesting stuff onto social media and attract people to you.
I think that a combination of things have happened that means that that's just not the way it goes anymore. And I think one of the things is the saturation of people using Social media, because don't forget it's free, it's a free marketing, but they're using it with an expectation that it should be serving them.
You know, I was talking about this on the heads together podcast on my podcast, um, about how we have to really ditch this entitlement mindset when it comes to social media. You know, because the owners of Social Mark, mark Zuckerberg's goal for Facebook is not to make us rich . It's to make him excellent reminder.
It's to make him and his shareholders rich. That is his prerogative. We get to use it as free advertising if we choose to do so, but we've got to adjust our expectations of how it's going to work. You know, the algorithm doesn't exist for our benefit. It exists for the benefit of consumers. Not how advertisers, which is how we want to use it.
Right? So for business owners, if you decide you're going to use social media, you need to focus in on using it for a relationship building tool rather than a broadcasting advertising tool. And that could mean really rethinking how you use social media. It could mean really going back to the drawing board and completely pulling apart your social media strategy and completely changing the way you spend your time because the algorithm is never going to serve us.
Unless you are someone who is investing a ton of money into using it as a paid advertising platform, which is a, and it is a great paid advertising platform, not as great as it used to be, but it's still a great paid advertising platform. Um, whether that's, you know, Facebook, LinkedIn, Google ads, whatever paid route you wanted to go down.
But if you're using it for as a free tool, then you're going to have to just accept that it's never going to work the way it used to work. It's oversaturated with, um, people who all have the same goal. You know, everyone who's in business, who posts on social media is trying to sell their thing, not buy your thing.
So if you think about LinkedIn, that's so true on LinkedIn. Everyone is learning how to, you know, put out these really incredible long form posts, but everyone's doing that with a view to selling their thing
Rebecca Gunter: and who's legitimately who has time to read a long form post. Who has time, right? And then respond to it fully.
It just feels like a full time job. And to your point of like, they're making back to making monies for their shareholders. All it does is kind of, it feels like it just distracts me from what I'm supposed to be doing. Now, I do think it still works for some people. Just
Gill Moakes: some people. It still works. And for some people, and also don't forget, particularly if you have a higher ticket offer, you don't have to attract that many people.
I think you've got to keep this in perspective for some people. It will still work. And that's great for those people. Absolutely. Use it. But I will bet you that the people that it works for don't just fire hose content out onto LinkedIn. I will bet that they have a great LinkedIn profile, for example, if, if they work with you, I know they have, um, but that's a massive thing, you know, don't just use LinkedIn to, to shovel your content out there and then be surprised if no one bites when you have a, a profile that reads like a 1980 CV, you know, that's not going to work, right?
God, I love it. But imagine if, imagine if you did read an interesting article on. Substack or a medium or on a Forbes interview or something like that. Imagine if you read something that really resonated and you had something actually interesting that you wanted to say about that. Then imagine seeing if you can connect with that some, that person on LinkedIn and, and actually having something to say to them that's of interest.
Also being strategic about who you're connecting with on these platforms. You know, are you feeling your Feed with content being put out there by your peers. This is something I see all the time. Coaches feeds full of content from other coaches, which is great if other coaches are your ideal clients, but if not, where are you supporting the content of your ideal clients?
Where are you supporting the content of ideal collaborators? Where are you supporting the content of your ideal referral partners? That's what you need to be thinking about not fire hosing your own content out there Oh, that was a rant a thon
Rebecca Gunter: That's what I love when you're going to rant a thon. Oh
Gill Moakes: my gosh Need a rest after that.
I know And then um take everything I just said and ditto it for every other thing every other platform
Rebecca Gunter: Exactly, exactly. I feel like, you know, I, I know I'm kind of ranting about things that I'm actually producing. Like, why do we have to have content? Even though I'm content production house, essentially, why do we have to have email authority?
Why do we have to have email when no one is reading it? And it's all the same. Like I was walking down the street and saw a candy bar wrapper. And that reminded me of this listening business. They're all the same LinkedIn. I mean, I do have a great track record of being there and participating meaningfully in conversations.
No. But I am making an effort and I'm representing a couple of my clients on there. So I'm there more often. And I every, I don't have a single DM for the last year that isn't someone trying to sell me lead generation or software, not a single one. So like the time you spend just kind of like paying attention to that stuff and what's a lead and what's not a lead and who's actually reading these emails and who's actually watching this show, to be honest with you, like, What, what difference is it making at all?
I don't know the answer. Question mark.
Gill Moakes: So first of all, I think that you are sharing with us some of your experiences and you're extrapolating them as if they are everyone's experience. Fair.
Rebecca Gunter: Okay. Well, I guess everyone else in the world is getting productive DMS, but I
Gill Moakes: am not.
Rebecca Gunter: Have you thought about how, what your life could be like if you could generate 5, 000 leads without doing any marketing in a single day?
Wow. I have good news for you. Our new program.
Gill Moakes: I want to just push back on a couple of things though. Emails. I send One email, at least to my email list every week on a Monday when my episode of my podcast comes out and I have on my average open rate is 55 to 60 percent I am ruthless with my email list in terms of culling anyone who kind of unsubscribes or hasn't opened an email for three months.
I call it because I want those. I want it to be a fair reflection of an engaged. Audience of people who are actually opening them, right? So that has been, that was a massive turning point for me when I stopped worrying about the number of people on my email list and actually looked at how engaged they were.
So that's one thing I would say is that I want you to start building an engaged email list. Your emails are so readable, but start being really, really personal, more personal in them, I think. Oh my god! That's what I like reading. More personal, I like
Rebecca Gunter: literally reveal everything, like I don't trauma dump on people, but I am extremely transparent.
No,
Gill Moakes: you are. You are. I mean, to be fair, this is why I get sad when you, I don't see emails coming from you enough because your emails are the emails people read. They are emails people open.
Rebecca Gunter: Okay. That's yet to be proven, but I, I really, I will back burner my own email until the end of time in lieu of client work.
I spent a lot of time just scheduling and, you know, writing the thing and putting it all together and just being a one woman brand when it comes to these shows alone. So, you know, I hope that that will open me up to have more spoons available to do writing to my audience, which I really am struggling with.
But I do try and write these show descriptions. It's very personal.
Gill Moakes: They're not just like really do. And I think you do such a great job of that. Also, you're so consistent with putting out the shows, not just one, but two shows. And remember how I said to you about the podcast, I was like, Oh my God, this is it.
This is a lot putting out this podcast every week is a lot. And I don't know, I've not seen that many downloads, and it feels like a lot. I feel like I'm talking to the, to the wind. And I remember you saying to me, you know, you'd spoken to Tony and, um, our wonderful friend of the show, who, uh, who had said, it's a good year before you're going to see Any traction and you've only just celebrated your year birthday on here.
Rebecca Gunter: That wasn't even our year birthday on here, by the way. No, it wasn't actually. Everybody got good views of the whole show. Like it was really stoned fruit. The company's birthday. The company's birthday. Because we didn't
Gill Moakes: start this. So remind me, when did we start this?
Rebecca Gunter: March, February, March. So early March.
Gill Moakes: Somewhere in there. Yeah, yeah, yeah, yeah. But this is, you know, I always talk about those three phases. Don't I have marketing? So visibility, lead generation sales, this is your visibility platform and the piece that we need to work on with this doesn't need work. This is great. This is really good. This will get traction.
The more consistent you are and you. You're so consistent, you're doing optimized show notes, you know, couldn't ask you to do any more on that. The next part is the lead generation. It's, you know, we've got to be getting people to opt in. We want their email addresses. So how are we turning people into leads who are.
Seeing this content. That's the question I would put to you
Rebecca Gunter: and and even if they do see this content Let's just say, you know, we have more than three eyeballs one day And people do see it right now if they went to stonefruit. com It's complete you have no idea what to buy or what we even do like all of this work that we've done in the last six weeks Will then lead to revamping that?
Revamping the welcome sequence, revamping, you know, the offer page, all of that is going to have to get burned down and start again, because let's just say that, you know, we've got the visibility pieces working and we've got eyeballs, but then where they go next is a dead stop because there's just nothing, but, you know, Octofilia and huge pictures and no form.
Yeah, the quiz that's meant and still have it. Remember, brand, the policy one on one.
Gill Moakes: Remember, you want the quiz to be your lead magnet. This is where I'm talking about services and systems or, um, what was it? Ops and systems. But I mean, the quick, just seriously on the, on, I know that we need to wrap up shortly, but thinking about marketing, anyone listening, if you can just get very clear in your minds and this process of rewilding, you know.
Again, email me so that you can get on my list if you want me to let you know when the virtual retreat is going to be available to sign up for. But when it gets to the marketing part, we need to stop overthinking marketing. We need three. Very clear ways of doing things. One is a way of being visible. One is a way of getting leads and one is a way of turning leads into sales.
And, you know, just, we, we have to start thinking clearly about those three phases and making decisions about how those are working, because generally speaking, so if you look on, so Rebecca's sharing, uh, my. That's my homepage and you can see top right, very clear, free vision and goal setting workbook bundle.
Okay, that's really, really clear where you can get that. You click on that button, it's yours. Um, if you scroll down the page, I think there's other ways people can get on. Oh, there we go. You've tried to come off, so then a pop up has come up. just reminding you, grab this damn bundle, do it already. You know, let's not make it hard for people.
No one wants to fight to work out how to work with you. It needs to be clear. And quite often the starting point is getting on your email list so that you can then tell them. There's another freebie there. Then I'm telling them about my podcast. Oh, subscribe to it. That will have another opt in under it.
Now I'm going to be talking about, hey, what about private coaching? That's what I do. Click on there, find out more about that. You know, making it clear to people how they can work with you. You'll see there's a top of the, in the menu bar, work with me. Those are the ways you can work with me. So, you know, again, it's really important.
To not make people work for it, make it obvious.
Rebecca Gunter: I hope people contact you there, Gilly. Oh, thank you.
Gill Moakes: Please do. Yeah. Indeed. Please do, but only after you've worked with Rebecca on your messaging, because until then, your marketing will not come together beautifully, like it will if you have. Beautiful assets.
Rebecca Gunter: What a wonderful, what a wonderful wrap up. Gilly, what's the one thing I should be doing next since we're not going to meet each other on these, this limited series anymore?
Gill Moakes: Are we, are we pretending that I'm not going to be like, elbow my way back on? Yes. Okay, let's go with that charade. If we don't,
Rebecca Gunter: if we don't come back till January though, like maybe there's a rewilding part two and then we really get into systems and operations and we look at a redone website and we, you know, we take all the work that I've already done and now it's plugged in and you give us feedback on that.
That would be wonderful.
Gill Moakes: That would be fantastic. Can I run through like a mental checklist of things that I would love you to do? Yes, so I would love you and I'm going to make this quite generic so anyone listening can get this to first of all, visibility, decide on what your original content platform is making a podcast, a video channel or a blog, um, lead generation have something of value that people can opt in via so that they are on your email list.
Email them every week with sharing, uh, whatever your original content is for that week. So for Rebecca, it would be this show sales. How are you making it easy for people to buy from you? If it's a low ticket offer, send them to a sales page, share the sales page. Often put it front and center on your website.
Make it easy. If it's a higher ticket offer, are you going to have a webinar masterclass and invite them to have a. A call with you afterwards, whatever it is, spend time just being clear about those three buckets. What are the activities you're going to do? What's the strategy that you're going to set up under each of those headings, visibility, lead generation, sales.
That's what I want you to think about. Thank you.
Rebecca Gunter: Okay. Thank you.
Gill Moakes: Thank you. Homework set. Thank you. Okay.
Rebecca Gunter: Thank you so much. I appreciate that very much. Yeah, let's come back together in the new year and schedule something like end of january maybe and look at the progress and maybe Rewilding first, you know, every garden has a fall clean out and a spring replanting
Gill Moakes: So I think that would be perfect.
I would love that and we can share some progress and we should, we should be working together between now and then anyway. So, I mean, it would be really nice to see where we get to with this.
Rebecca Gunter: Yeah. Let's not forget. You are my transformational business coach. You are the person who's. Drug me kicking and screaming out of being a waitress, being a waitress in my own business, charging, uh, pennies for custom, for, for made from scratch gourmet meals
Gill Moakes: per tweet. 50 cents per tweet.
Rebecca Gunter: Oh boy. Don't you hate your friends? They remember everything. Talk about having way too many things on the menu for 3 a tweet. Yeah. I love that. Indeed. So, um, I just want to say thank you for really taking me. You've taken five. Our more than that, cause we always go over, but you know, five to 10 hours of your life just being on the show and, um, helping me put on my big girl brand panties, my big girl business and brand panties, um, so that we can thrive together, thrive together,
Gill Moakes: thrive.
Rebecca Gunter: together. It's a little play on Gilly's words of rise together and heads
Gill Moakes: together. Thank you so much for letting me do this because I feel like you've let me kind of run the show really and it's just been such a pleasure. Really, really have enjoyed it. So thank you. And please let me back.
Rebecca Gunter: Indeed. So we look forward to, we look forward to seeing what I do with these teachable moments in life lessons and, um, rip up my resume and start again.
So thank
Gill Moakes: you, Gilly. Thank you. And thank you to everyone who's joined us on this. And thanks, Tony, for that amazing intro, by the way, which I never get tired of. Yes.
Rebecca Gunter: Let's give shout out for sure to Tony Porreco, SoundGround Productions for putting together that amazing intro. Gill Moakes, Gill Moakes Consulting, my transformative business coach and your future new best friend, which you can find at Gillmoakes.
com. That's G I L L M O A K E S. com. I love it. All right. Thank you.
Gill Moakes: Thank you. Bye. Bye.
