Gill Moakes (00:02.41)
Hey Helen, how are you?
Helen Munshi (00:05.155)
Hi, I'm good thanks, it's so good to see you.
Gill Moakes (00:07.764)
It's really good to see you. We see each other reasonably regularly, don't we? Because we met through Lauren Jones's group, Girls That Get Shit Done. And so we still, we do get to touch base every now and then there, but it's really good to have this conversation with you. I've been excited for this because quizzes, you're the, in my mind, you are the queen of quizzes.
Helen Munshi (00:13.755)
We do.
Helen Munshi (00:20.378)
Yes.
Helen Munshi (00:28.955)
Yeah, definitely.
Gill Moakes (00:35.136)
Like I've seen the quizzes that you've created. You know so much about it. And so it was very exciting when you agreed to come onto the podcast, because I know this is something that a lot of my listeners struggle with is generating really, you know, good leads for their business. So I was very keen to get you on to talk about that. Before we...
Helen Munshi (00:36.763)
Okay.
Gill Moakes (01:01.398)
dive into all things quizzes. Can you just like tell us a little bit about what you do in the bigger context of your business as well?
Helen Munshi (01:13.585)
Yeah, absolutely. So I've been in sort strategy and supporting small businesses for gosh, probably 12 years or something. I was really lucky to be able to do it in my job. I worked with young entrepreneurs for a charity, helping them to start their businesses. And I definitely, I kind of caught the bug. So was like, their enthusiasm, you know, I absolutely loved it. So I moved in, started into my own business and
The thing I noticed with all the businesses that I worked with, whether they were, you your big businesses, your manufacturers, whatever it was down to like your solo dog walkers, the one thing they all struggled with was generating leads. So they were incredible at what they did. They had brilliant offers, brilliant services. But so many of them were at the point of wanting to quit their businesses because they just didn't have enough eyes on what they did. And so they, yeah.
Gill Moakes (02:07.394)
Absolutely.
Helen Munshi (02:09.359)
And it's a problem that I've had, I'm sure you've had, like everyone has this thing. for me, I found through research and then also from using them myself, that quizzes were an incredible way to generate leads. And that can sound a little cold, like lead generation, but it's about building engaged audiences. And I like to look at quizzes and kind of my approach is sort of bridging the gap between the two camps of like...
everything has to be automated if you want to grow versus the people who say that's too cold and we need to do everything kind of one on one and sort of build that real connection. And for me, you can have a foot in both camps and quizzes is a way to do that. And that's, yeah, that's what I love to do.
Gill Moakes (02:52.694)
That is music to my ears because I think you're absolutely spot on. think quizzes are the bridge. They are, they're actually the, the way you can bring personality and an actual, a bit of you into your lead generation process. I, in fact, I feel like quizzes tick a lot of boxes, don't they? Because they allow you to inject that personality and that personal touch into it.
They also allow you to really segment different types of potential clients or not potential clients. know, they really allow you to qualify a little bit the leads that are coming in or a lot.
Helen Munshi (03:36.539)
Mm
Yeah, yeah, absolutely. Yeah, I should get you on my marketing. Yeah, that's 100 % true with quizzes. You've got the automation so you can scale it. And they scale really well because who doesn't love a quiz? And you can send pretty cheap leads from ads to them as well. But also you get to just...
Gill Moakes (03:44.5)
you
Gill Moakes (03:56.3)
Fight?
Helen Munshi (04:04.997)
from day one, you get to kind of meet your clients where they're at and understand about them. I like to think of it, I do a bit of a dating analogy. So it's like you're meeting someone for the first date and you go in, you're there in sitting in the restaurant, you walk up, you put a CV down, you walk out and you're like, I'll see you in a couple of days and we can chat about what I've just given you versus walking in, sitting down.
pouring a glass of wine, asking them some questions, getting their responses, digging into it a little bit, understanding kind of who they are on that first date. So that's kind of, yeah, the way I like to look at it, of your e -books that you just kind of leave with people versus actually starting kind of a bit of a conversation with a quiz.
Gill Moakes (04:41.814)
Yes
Gill Moakes (04:50.496)
That is, I never thought of it like that, but that is bloody brilliant. So it's almost like, your downloadable PDFs, they serve a purpose, but it is a little bit like leaving a pile of business cards on the fish and chip shop counter. I say that because I was in there the other day and saw them. It's very passive. And, and you know what? I think they still have a place and they can be really useful, but actually like a quiz is really next level, isn't it? In the hierarchy, I feel like.
Helen Munshi (04:56.325)
Yeah.
Helen Munshi (05:05.445)
Yeah, it's very passive. Yeah. Okay.
Helen Munshi (05:13.113)
Mm -hmm. Yeah, definitely.
Helen Munshi (05:18.831)
Yeah, and you think.
Gill Moakes (05:20.556)
quiz sits between that passive PDF download and a really kind of engaging, experiential interactive webinar where you're actually talking and speaking with people. The quiz is perhaps taking up that space in between those two things.
Helen Munshi (05:41.893)
Yeah, yeah, absolutely. And I think it's...
I think you've got to understand that it's so easy to kind of forget that when we're looking at numbers and your email list is growing, that there's actually a person behind each of those. Like every time someone adds to your list, that's actually a person. And it's so easy to kind of strip personality and the connection piece out of business until they've bought. But actually you've got to do it from day one. You know, before they've even met you, you've got to be having those kind of conversations with them.
Gill Moakes (06:05.366)
Mm.
Gill Moakes (06:08.929)
Mmm.
Gill Moakes (06:15.788)
think that's a really good point. I think a lot of people talk about working on their client experience. So in other words, after someone's invested in, in working with them, I worked with a lot of coaches. And once someone has invested in coaching with them, then they're all about the experience, they want them to have the most amazing experience of coaching with them. But I think you're right, I think the experiential part has to start the moment that they become aware of you.
because it's that experience you give them that will determine whether they actually become a client or not. And quizzes are a really great way to give them an experience rather than just something passive like you say, like a downloadable.
Helen Munshi (06:47.184)
Yeah.
Helen Munshi (06:54.054)
Yeah.
Helen Munshi (07:02.321)
Yeah, definitely. And also, you know, it's about the wider impact of a business. think about it, what 95 % of people interact with you will never actually buy from you. That's just stats. That's how it works for, know, across the industries. So why not have just a small positive impact on those 95 % who will interact but won't purchase? You know, that's for me, part of the wider ripple of why I love business and the positive impact it can have on your community.
Gill Moakes (07:13.442)
Absolutely.
Gill Moakes (07:32.126)
Yeah, I absolutely like I just love that. Why would you not have any interest in adding value to everyone who comes into contact with you? And that kind of abundant attitude actually, I genuinely believe feeds into the kind of clients you attract, the number of clients who do then go on to go to want more experience of you and eventually become a client.
Helen Munshi (07:52.194)
Mm
Helen Munshi (08:00.24)
Yeah.
Gill Moakes (08:02.176)
I think it absolutely gets reflected back to you. So I really like that.
Helen Munshi (08:06.597)
Yeah, yeah, I think so. And yeah, and I think the other thing that I've noticed with like list building and with kind of the first interactions is we don't in marketing journal, we don't tend to credit our audience with a lot of intelligence or a lot of ability to make their own decisions. We feel like it's, it's in our, like the thing we have to do is like really persuade them and like, have to like sell them on this thing and all this kind of stuff. But in reality, you know, people make their own decisions as long as you give them.
good information and you make that experience as positive as possible, they can then make a really good empowered buying decision. And for me, quizzes forms a really nice starting point. I mean, you can use quizzes at various different points in your business, but if we're talking about like top of funnel lead generation, like let's make that a really positive experience. So you equip them with enough information and enough of an understanding about what it would be like to work with you so they can just make a good decision for them. You know, that's what we always want at the end of the day.
Gill Moakes (08:48.126)
Mm.
Helen Munshi (09:05.189)
So we're moving away from that persuasive, you know, let's, know, if I don't write this amazing piece of copy on my sales page, they're never going to buy. Like in reality, that's not really true. You know, it's as long as you put across the information and you represent your values and who you are really well in what you write, let them decide, you know, that's, that's how I do it. it's
Gill Moakes (09:05.564)
you're speaking by language.
Gill Moakes (09:27.26)
Mmm.
Helen Munshi (09:28.849)
don't know if that's a bit passive, I'm not sure, but it's, you know, I think we all make good decisions if we have the information we need. Okay, good.
Gill Moakes (09:31.98)
Helen, you're speaking my language. I completely agree with you. I so agree with you. In fact, I would take it a step further and say it's not our job to persuade or manipulate or, you know, sell ourselves to our potential clients. really, that's not our job. That's their job. They will take care of that if, like you say, we give them
Helen Munshi (09:49.638)
Mm.
Gill Moakes (10:01.366)
The information they need to know they need us. That's our job. Their job, they, they can do the rest themselves. And actually I think in my experience and particularly, like I say, have a lot of clients who are coaches and a lot of listeners who are coaches. And I will often say that the worst thing a coach can do is really go all out to persuade someone to coach with them.
Helen Munshi (10:08.571)
Yeah, yeah, absolutely, yeah.
Gill Moakes (10:30.496)
because you're starting from a point there of suspicion and potentially, okay, well, maybe I'm a yes, but you're going to have to prove yourself to me, coach. And that's not an equitable relationship. We want the coach and the coachee to want to work together equally. And that's when the most transformational results happen. So that's why I think I love prison. I was saying,
Helen Munshi (10:31.705)
Mm -hmm. Yeah.
Helen Munshi (10:44.145)
Mm
Gill Moakes (11:00.524)
to you, wasn't I, before we hit record that this is something I really feel like I would love to create a quiz now in my business. Just because I've seen the work you do and I think it's really fascinating how well you can start this experience with a potential client sooner if you've had them invest time in sharing information about themselves with you.
Helen Munshi (11:23.099)
Yeah.
Helen Munshi (11:27.867)
Mm
Gill Moakes (11:29.506)
Because that's really what a quiz does, isn't it?
Helen Munshi (11:31.077)
Yeah, yeah, absolutely. Yeah, they're willingly giving you information about themselves and in an era of people being very protective of their information, quite rightly, you know, they actually want to give you this information. And then that gives you the opportunity to then personalise your marketing, which is so, so powerful. You know, even if you're selling one product at the end of the day, if you can tailor how you sell that, the message that you give or the, the,
Gill Moakes (11:33.568)
Yeah, it gets potential clients. Yeah.
Gill Moakes (11:43.031)
Yeah.
Helen Munshi (12:00.571)
content of your program that you highlight to different people, that again, it just cuts down the, you're not shouting one big marketing message to everybody and expecting it to land with everybody. You're tailoring it and you're making it a much more personalized experience in your business. And there's all sorts of studies about how much more effective personalized marketing is. And it cuts down the noise. I feel like we have responsibility as entrepreneurs to just not add noise to
Gill Moakes (12:11.776)
Bye.
Gill Moakes (12:17.419)
Mmm.
Helen Munshi (12:29.541)
the online world for the sake of noise, like let's make it useful for the person reading it.
Gill Moakes (12:34.238)
absolutely. That and I also think sorry, Lena, get cut out my bit. Lena's my podcast editor. She's a genius. yeah, I also think that the relationship building piece can begin much sooner. So like you just said, when people have
Helen Munshi (12:49.955)
perfect.
Helen Munshi (13:01.809)
Mm
Gill Moakes (13:03.766)
been generous enough to take part in the quiz, give you information about themselves. Then, like you say, you then personalize the marketing. You're accelerating the relationship building part. And that is what enrolls clients. When clients feel they have a relationship with you, that's when they will sign up to work with you. So that's what I think quizzes do.
Helen Munshi (13:20.261)
Mm
Gill Moakes (13:32.692)
amazingly is accelerate that relationship building part.
Helen Munshi (13:37.829)
Yeah, yeah, definitely. it's a real, one of the things I work on with clients when we create quizzes is the balance between making it really useful for them in terms of the information they get out of the quiz, but then also really useful for you as a business to get information that you can then use to tailor their experience in your business as well. So that's like one of the harder things to do in a quiz is to balance those two kind of needs.
Gill Moakes (14:04.8)
Yeah, that, I mean, there you can DIY a quiz, right? And I know that you actually do support people to do that. I think from my perspective, I do think having someone like you who can balance the outcome for both the person completing the quiz and for the business owner, that's priceless because I would imagine and tell me if I'm wrong, but I would imagine that there are a lot of quizzes out there that
Helen Munshi (14:14.779)
Yeah.
Gill Moakes (14:34.732)
haven't necessarily been as well thought through as they could have been. So people are actually wasting some amazing opportunities. Whereas, yeah.
Helen Munshi (14:44.955)
Yeah, definitely. And they might end up getting a lot of leads from it, but they're not useful leads. There's no point having leads or people on your list for the sake of it. But yeah, mean, you're right. You can write an AI quiz nowadays. And I'm starting to weave into my program some AI prompts to kind of give you some inspiration and help you. you need to be able to actually, a good quiz.
Gill Moakes (14:51.265)
Right.
Right.
Helen Munshi (15:08.901)
relies on good strategy. And that's the piece that's missing when you just sort of throw something together or you AI the whole thing. Because if it doesn't fit within the context of your business and what you're trying to sell and what you're doing and your voice, all that kind of stuff, it just doesn't create a seamless experience for the person. And mean, you know, working on business models and strategy and so on, you've got to make that as seamless as possible because if you...
Gill Moakes (15:10.741)
Mmm.
Gill Moakes (15:32.258)
Mm.
Helen Munshi (15:36.785)
have kind of bumps or if you're asking people to make a big jump from a free thing to a $2 ,000 paid thing, or if something sounds really off with your messaging, that's when they hit a bump and they bounce out of your business through that. They're not gonna... Yes, that's a much better way of saying it. Yeah.
Gill Moakes (15:49.782)
Yeah, friction freezes. If you if there's too much friction. Yeah, I think you're right. You know, too much friction and people become paralyzed and they're not gonna they just won't go any further with it. So it needs to be seamless like you say. Yeah, no, no, go ahead. Yeah, I'm agreeing with you. They they often can't say why.
Helen Munshi (16:02.511)
Yeah. Yeah. Yeah. And they might not be able to say why they didn't engage. Sorry.
Helen Munshi (16:14.669)
Yeah, exactly. But it's just a feeling that they get that something's off and they can't really put their finger on it. But it's usually because the messaging's off or what you're doing isn't supporting the overall vision of the business.
Gill Moakes (16:28.682)
Yeah. And let's face it, the reality is creating a really good quiz, it's not like it's the easiest lead magnet in the whole world. That would be that passive leave on, leave your brochure on the side kind of thing. But if you want something that's actually effective and actually going to help you give potential clients this personalized experience in the run up to working with you, I think quizzes are incredible for that.
So is there anyone who, or no, actually I'll phrase that differently. Who are the kinds of business owners for whom quizzes work the best?
Helen Munshi (17:13.563)
Yeah, I mean, I've seen them work in all industries, if I'm honest. You know, I've worked with someone who was working with high -end investment clients who had a quiz at the beginning of his business, you know, down to, you know, coaches, consultants, fertility experts, nutritionists. It can work across the field. People often ask as well, does it work for products businesses? And it actually works incredibly well for products businesses because you...
Gill Moakes (17:18.006)
Have you?
Gill Moakes (17:35.006)
Mmm.
Gill Moakes (17:41.673)
Helen Munshi (17:43.345)
You essentially give people a personalized shopping list at the end of it. You you're helping them to navigate through the different products and give them a recommendation, which people absolutely love. It's a slightly different way of doing the results pages and so on based on the type of business, but yeah, it works across the field, to be honest with you.
Gill Moakes (17:54.903)
Mm.
Gill Moakes (18:02.697)
I have seen that actually for like a makeup foundation. they'll, they're a... Yeah, it works well though, doesn't it, right? You know, I can see how that would work really well.
Helen Munshi (18:09.315)
Yeah, I've taken that quiz online.
Helen Munshi (18:17.241)
It does, yeah, absolutely.
Gill Moakes (18:20.33)
So for people listening who are thinking, I really like this idea of having more, more intention behind the kind of people that I'm building my list with because I want to give them this experience and taste of, of me hoping that they will then, if they're a good fit, become a client further down the line.
Can you just walk us through what are the parts that come into play? What are the kind of steps, if you like, to creating a quiz? Or where do people start, maybe is the best place to go?
Helen Munshi (19:05.345)
Yeah, I mean, when I'm working with my clients or in the quiz program that I run, the first piece we almost kind of forget about quizzes to start with. Maybe it's my background, but I lean very heavily on the strategy part to start with. Like, let's make sure that customer journey through your business flows well, makes sense. What are we leading into? What's your offer suite look like? So we kind of start with making sure that, you know, once we get all these people in through the quiz, that they're actually going to have.
the ability to then navigate through your business. So that's kind of where we start. So almost like with the end in mind, like this is where we want to get them to, this is how my programs break down. And then we actually work backwards from there. So once we've got that understanding of the end result, we then look at, okay, so what's the topic that's going to lead them there? And then we work on results, categories, questions and answers, and kind of literally work it backwards. Because once, when you do that, you know that
it all kind of stacks on each other and it's going to lead to the right place.
Gill Moakes (20:06.18)
Mmm. I love that and actually I think...
Helen Munshi (20:07.786)
So yeah, that's kind of the main part. So we start with kind of that strategy.
Gill Moakes (20:11.198)
Mm hmm. Sorry, sorry, Lena, we've got a delay. This happens sometimes, Helen, you get a delay. we, yeah, there is. Right, I'm gonna shut up now and you go with what you were just saying about the strategy.
Helen Munshi (20:17.401)
Yeah, I think there is a bit of a...
Helen Munshi (20:29.155)
Yeah, so yeah, it's really sort of strong strategy to start with. That's kind of what I say lifts like a kind of a bit of a, you know, bland quiz or not like on point quiz to sort of something that's really going to help you scale your business. So that's kind of the first point. And then we then need to start thinking about that balance between what do they need to know or want to know and what do I need to know? So we kind of look at that and we come up with some sort of topics and some ideas of kind of what's going to balance.
those kind of two different things. And then it's a case of getting creative. So now we're starting to look at, you know, what do we want the results categories to look like, and we kind of work it back from there, basically. So yeah, it takes, it does take some energy, it takes some time for sure, to kind of get that right. But then once you've kind of got that, and you've got your topic, and you've got your end results, the question and answers actually slot in quite nicely, then it's...
Gill Moakes (21:26.187)
Mm.
Helen Munshi (21:26.949)
That's the fun bit, where we're infusing it with personality, your brand voice, all that kind of side of it.
Gill Moakes (21:33.246)
I love it. And as you were saying that I was just kind of thinking about, you know, so if I'm, what's going to do a quiz for my business? what are my topics? What are my categories? You know, do you actually help, does your program and the client, when you work with a client, do you actually help them identify those things as well? And, you know, get into that brainstorming.
Helen Munshi (21:55.715)
Yeah, yeah, absolutely. there's kind of a process you can... Yeah, sorry. It's that delay again. Yeah, we definitely look at that. Yeah, we definitely look at that. There's sort of a brainstorming exercise that you can kind of go through that I walk people through. A lot of it's also about I get into the mindset when I'm working with clients one on one of sort of their...
Gill Moakes (22:03.637)
delay.
Helen Munshi (22:24.465)
unique kind of character that they put into their business already. So I kind of look at that. know, they talk a lot about, you know, traveling. Do they talk a lot about, know, is there something we can introduce from that kind of aspect? We also look a little bit at sort of what's the, how do want your clients to feel once they've been through that quiz? And we use that to also kind of inform the quiz topic. So do we want them to feel
Gill Moakes (22:46.197)
Mmm.
Helen Munshi (22:53.019)
fired up, do you want to feel supported, heard, do you want them to feel, you know, encouraged? Like, what is that feeling? And how can we then infuse that into the topic of the quiz as well? Yeah, so it's, we sort of spend some time together on a call or, you know, through the training, kind of bringing in lots of different things. We bring in the emotion, we bring in, you know, what do you talk to your clients about all the time when you first meet with them?
What do your clients ask you about? We bring in the character of your business, topics that you talk about, and we kind of put it all into sort of a bit of a melting pot and then come out with three, four, five different potential topics and sit with them and see how they feel and which one we think might fit well with sort of where it is that we want to take them.
Gill Moakes (23:45.376)
I love that. And as you were talking then, another question I have, this is how this is terrible, because I'm basically using this podcast interview to actually ferret out all the information I need to know for creating a quiz. But actually, you know what, when I listen to podcasts, they're the episodes I really like the best, because I'm like, yes, ask her that. And I bet people are wanting to know these answers that I'm asking you because I know I do.
Helen Munshi (24:03.108)
Yeah.
Gill Moakes (24:13.708)
So another question I have is, what if you have one signature offer that you, and it's kind of a bit of an all roads lead to Rome situation. So you've got this one core offer and I'm really, I'm really, it's really important to me not to be disingenuous in my marketing. So, you know, how do we reconcile,
Gill Moakes (24:42.666)
you know, whichever result they are.
I've got this one offer that I want to drive leads towards. Is that a sticking point or how would you kind of navigate that?
Helen Munshi (25:00.645)
Yeah, it's definitely not a sticking point. So there's a couple of ways you can look at it. You can look at what are the different elements of my programme. So say you're a coach and you've got like a group coaching programme. You might have a really in -depth training programme that sits behind it. You might have one -on -one support or group support. You might have, you know, resources. You might have cheat sheets. So different people will... What's the word?
Yeah, different people will appreciate different aspects of a program. Like I know when I do a coaching program, for me, the biggest thing is the group support. Like I absolutely love group support. I'm not so great in a one -on -one kind of environment. So for me, I would want you to talk to me more about the group support, the kind how you put time and effort into balancing the different businesses and the different energies in that group element and kind of what that looks like. So if I've taken a quiz and I've given you that information,
you can then send me an email talking about your program and really, really highlight that aspect of it so that I can feel, you know, confident in the decision to join the program. But for someone else, it might be, you know what, actually, time is a big issue for me. I just don't have enough time. I don't have time to get on these calls. So am I going to get enough value out of your program without being able to 100 % engage in all of that stuff?
So then you might talk to me more about bite -sized training, bringing in resource sheets. It's going to take you, if you put in two hours a week, you'll be able to benefit, et cetera, et cetera. So it's identifying what's important to the person who might buy from you. And then just highlighting, you're not changing a program for them. You're not telling them something's going to be there to get them to buy it. It's not, that would be disingenuous.
Gill Moakes (26:52.396)
Mmm.
Right, yeah.
Helen Munshi (26:57.403)
but you're just saying, understand you, I understand what you need. Here's some information that might help you to decide.
Gill Moakes (27:06.33)
my goodness, piece has just fallen into place for me now because that's something that I've been really thinking about. I've been thinking about, you know what, how am I? I want to make sure that there's a point for them in completing the quiz. And that I think is the easy part because they're going to get insight about themselves from creating the quiz that's going to be helpful for them. But then I was thinking, but...
In terms of me, if I've got this one signature offer that I want to drive them to, then how does that work? But that has answered it perfectly. It's that personalized marketing that we were talking about earlier, isn't it? The relationship is already different. I already know something about them that's going to help me serve them better by explaining
Helen Munshi (27:47.92)
Yeah.
Helen Munshi (27:58.161)
Yeah.
Mm
Gill Moakes (28:04.842)
an aspect of what I do that really will play into what they need. I suppose there is also a potential for understanding which clients are not right for what you do. sorry, sorry, Lina, we got a delay. Yeah.
Helen Munshi (28:24.005)
Yeah, yeah, absolutely.
Helen Munshi (28:32.347)
Yeah, and I mean, just to kind of change it up as well, you could take a different approach. You could look at, you know what, I'm going to actually talk to the end result they want. So like a client might come into a group coaching program or a coaching program, and they're really focused on scaling their business using like a course. know, they can use digital courses and they want to do that. Or they might be wanting to really get to grips with their role as like
CEO of their business. So assuming that your program would help them with both of those aspects, again, you can talk to each of those individually. So for the person that wants to scale using digital courses, you can talk about what aspects of your training program you've got as part of the group coaching that would help them with that. you can highlight, you've got a guest expert coming in in two months time who focuses on this aspect of building digital courses. And for the other person, you could focus on
how your program would support them to reach leadership skills around, I guess, productivity and planning their routine, whatever it might be. Yes, it's hard to give one answer because, again, this all comes out in the strategy part as to what fits in your brand, what feels most useful for you and your clients.
Gill Moakes (29:46.6)
Yeah, yeah.
Gill Moakes (29:53.387)
But I think the thing, one of the big takeaways from this conversation for me is how quizzes accelerate the relationship building part of lead generation. That's huge for me, because I am so passionate about relationships are the, it's a people thing, growing a business is a people thing.
You know, people need to understand and know you and really get that you are aligned with the way they want to do things and the way they want to learn the way they want to show up in their business. So I think that is a big penny dropping for me that this is this is a way of accelerating that process in a way that in a way that just
a PDF download just can never do.
Helen Munshi (30:55.067)
Yeah, definitely. I think business owners tend to do that relationship building through a call or through like one -on -one. And that's obviously time intensive for the business owner, but it's also, it's quite full on for someone who's just met you. Like, you know, they've found you on social media and the only way they can actually start to connect with you and really build that relationship is spend half an hour talking to me one -on -one, face to face. You know, that's, I think quite a big step for a lot of people.
So this is just like a nice little hop. Yeah, exactly, exactly. Maybe that's just the introvert in me. I'm not sure. But yeah, it's, I think people like to take small steps. And if they want to get on a call, absolutely can. And you can make that part of your results page, you know, the next step is book a call, but you're giving them the options. think that people love options, you know.
Gill Moakes (31:24.576)
going too far on the first date.
Gill Moakes (31:40.992)
Yeah.
Gill Moakes (31:49.644)
people do love options. Not too many. In my experience, people love options, but they like a limited number of options.
Helen Munshi (31:55.813)
Yeah.
Helen Munshi (32:00.465)
Yeah, yeah.
Gill Moakes (32:01.15)
This has been really helpful, so helpful. thinking about, you know, that whole design and creative piece, is that something that you support people with as well? Because I feel like I get the strategy is really, important. And I know that that's where you just add so much value to creating a quiz. What about like the design of it? Because some of these quizzes are just so beautiful or they're so
quirky or this. So, you know, is that part of what you do too?
Helen Munshi (32:39.951)
Yeah, yeah, absolutely. So the design is a big part of it because it's about user experience. know, people like nice, nice things that are easy to use. So yeah, we look at the order of questions can have a really big impact on how people, you know, take the quiz and how we will actually complete the quiz. Use of images, use of moving images, you know, brand image, brand colors, et cetera, et cetera. So yeah, that all plays a part of it. And it is something that I...
do for my one -on -one clients, but also talk about in the program as well, just so that we are, like a full, every piece has to be on point for it to feel like a really useful asset for your business. So yeah, that is a part of it.
Gill Moakes (33:25.218)
I love that. And what else do people need to know about... hold on, sorry, Lena, scrap that, we've got this really, really bad delay that is making this painful. I don't know why we've got such a bad delay. God, so awful. No, I don't know. I'm going to come back now and circle around to start wrapping because we're on the half hour now.
Helen Munshi (33:42.619)
Yeah.
Yeah, I'm not sure.
Gill Moakes (33:56.868)
So, Helen, I'd love to know a bit more about the different ways people can work with you. Because I know this is going to be a very popular episode because you've been generous in giving us quite a deep step by how this actually works in your business and what the steps are to doing it. And I always find that with episodes like that,
They're very popular and people will want to know and understand how they can perhaps take that next step with you. What's the best way?
Helen Munshi (34:30.319)
Yeah, absolutely. Yeah, so a couple of different ways. If you're interested in just learning more about quizzes, getting more kind of top tips about how you can, yeah, generate those leads, but without using kind of spam marketing and getting caught up in all the tech. I've got a free masterclass. So it's free quizmasterclass .com. That will take you through that. You can also just connect with me on Instagram. So that's just at Helen Munshi.
check out some of my posts, but also just drop me a DM if you're not sure, you know, if a quiz would work for your business or if you're at the right point in your business for a quiz, you know, just message me. love chatting to people, helping you come up with ideas as well.
Gill Moakes (35:14.1)
You're really, I feel like you're a very generous marketer, you know, I think, and I really love that. I would like to think that I might, but I think you are, and I think that's a genuine offer, isn't it? If people want to actually just drop you a direct message, you're going to be, you know, happy to help them there. And I love that. think, don't we overcomplicate business sometimes? I think we're really overcomplicated actually, just having a quick combo or a quick message exchange can answer a lot of questions.
Helen Munshi (35:22.661)
Okay.
Gill Moakes (35:43.072)
I would really urge you if you're listening and you're thinking, so if you're listening and you're thinking this could be a good way for you to bring in some more qualified leads that you can start building that relationship with more quickly than perhaps you would otherwise through other lead generation strategies. I urge you to get in touch with Helen and I'm gonna put all of the contact info for her in the show notes so you won't have to look.
Helen Munshi (35:45.211)
Yeah, yeah, definitely.
Gill Moakes (36:12.268)
too far for it. And Helen, thank you so much. This has been a really great conversation. And I would love to talk to you as well about quizzes offline, because it's definitely something I'm interested in too. yeah. Thank you so much for coming on.
Helen Munshi (36:25.934)
Yeah, absolutely.
Yeah.
Helen Munshi (36:33.891)
Amazing. Thank you.
Gill Moakes (36:40.758)
don't know why this delay is so painful. Right, I'm just gonna say goodbye. Lena, just stitch in the goodbye. Okay, well, thank you so much and bye for now.
Gill Moakes (36:57.004)
Thank you all for listening. And as always, if you've enjoyed this episode, would you do me a favor and just give me a five star review? If you haven't enjoyed it, don't give me a one star review. That would be terrible. Lena, take that out. Don't even put in the bit about the reviews this week. Honestly, this delay is so horrible. I can hear myself and then it's just horrendous. Yeah. Let's just end it with saying goodbye to Helen. Thanks. Thanks, Lena.
Okay, right, let's leave it there. Thanks Helen. I'm just going to say goodbye to you. Thanks.
Helen Munshi (37:30.107)
Amazing.
Helen Munshi (37:34.735)
Yeah, no worries. All right.
Gill Moakes (37:37.428)
Okay, thank you and I will see you soon at Girls That Get Shit Done.
Helen Munshi (37:44.379)
Yes, absolutely.
