e153 Retention is the New Attraction, Why Keeping Clients Matters More with Becca Jermy
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[00:00:00] In this week, I've got a treat for you. I am joined today by one of the alumni from the Coaching Business Academy, Becca. Jeremy Becca's, fantastic. I've known Becca for a little while. She's an amazing coach, and she is now growing an amazing business. So Becca is a communication coach for entrepreneurs, and she has a passion for helping them build really authentic.
And trustworthy relationships in their business. She has a real focus on client retention, which is one of the reasons I wanted to get her onto the podcast because I think this is such an important and often overlooked aspect of growing a sustainable business. Becca has grown and led her own successful wellness business for over 10 years, and she really understands the challenges of navigating difficult conversations.
She really gets the profound effects that that can have [00:01:00] on our wellbeing and our performance. So drawing from her own experience, Becca now coaches others using the same really powerful techniques and tools that transformed her own business. I think one of the huge lessons from our conversation today is around, you know.
Your client retention is directly linked to the level of the service you give your clients. This is a great conversation. This is one that's gonna have you really scratching your head and thinking, actually, what can I do better in this space? So without further ado, let me introduce you to Abeka. Let's go.
Welcome, welcome to the Heads Together podcast. I'm Jill Mos, and I am obsessed with cutting through the noise when it comes to growing your business. Each week via intimate coaching conversations and inspirational [00:02:00] stories. I share what it really takes to get the results you want. In a way that feels right to you, I am all about attracting higher ticket opportunities, building authentic relationships, and creating the abundant, full fat version of your dream business.
I mean, how many of us have beavered away creating a light version of what we really want? The thing is, I honestly believe when you are outstanding at what you do, there is no limit to what you can achieve. So. Are you ready to put our heads together and make it happen? Let's go.
Hey Becca, thank you so much for joining me. Hey Jill. I'm very excited to be on your podcast. I'm very excited to have you. So, you know, this is part of our, this series that I'm doing where. It's a little bit self-indulgent 'cause I feel like I'm just getting to interview these people. [00:03:00] Everyone I've got to know so well as we've gone through the academy.
So it's wonderful and thank you so much for being a part of it. I would love us to kick off with you kind of telling everyone a little bit about who you are and what you do and a bit about the story that's brought you to the kind of coaching that you now do. Yeah, so my name's Becca and so it all started when I was younger, like maybe a lot of people listening.
I would Yo-yo diet and I went through to university and I did a dance degree. And what I really wanted for my children is to not have that same pressure and to have the knowledge around food and nutrition and so. Long story short, I worked at a bank and it really wasn't for me. And what I really wanted to do was be a personal trainer and I became self-employed.
So last 10 years I've been personal [00:04:00] training. And then when we went into lockdown, I have for the last 10 years as well, been doing a lot of personal development. And in lockdown I was doing an intensive communication. Program. And in that program you do a lot of coaching and that's when I realized I absolutely love coaching and my favorite thing about coaching is watching other people's transform.
There's nothing like it is there, just nothing like it. I always say we have the best job ever as coaches, number one, getting paid to have interesting conversations. Mm-hmm. Number two, getting to watch that transformation in someone else is so fulfilling. Yeah, I just absolutely love it. And the other thing is that when I've looked back is what I've really enjoyed and what I've loved.
Like one of the reasons that I moved from the bank to my own business is because of the customer service. Like I love. Customer service, and I think that everybody should have great customer service. Yes. [00:05:00] When I have my own business, it's something that I can make sure that I'm implementing. Mm. And I know you are the same with your business as well.
Absolutely. Do you know what's so funny? You're saying that because that's one of the most fulfilling things for me in having my own business, is having that control over the customer service and. Conversely, that was one of the most frustrating things for me when I worked in insurance, where I just felt like we were giving terrible customer service.
I had no power to influence that at the time, and it's the complete opposite of now where everything can be done however I want it to be done. Maybe we're both just control, for example. Yeah, and I think that's what I get to do in my coaching as well, is to show others, like part of the client retention is basically customer service is making sure that you're giving excellent customer service.
Mm. You mentioned the [00:06:00] client retention thing there, and I think this is so interesting to me because I know like the work that I've done with you in the academy, a lot of that was around this kind of realization that, hang on a minute, you are an absolute expert in this specific part of having a business and.
That's really one of the reasons I wa I was so desperate to have you on the podcast was that I don't think this is an issue for any particular niche either. I mean, you happen to work with people who own fitness businesses predominantly, but actually any business owner, any coach, anyone listening to this who has a business is gonna.
Benefit from this? Oh, a hundred percent. Yeah, because it's the thing that I see people just do so badly. Mm-hmm. They spend all this energy trying to constantly bring in new clients when they've got these existing clients that they could keep for so much longer if they knew how to. So that's why I [00:07:00] was really keen to have you on.
So was it that realization you had for yourself as well around, so number one, the kind of personal satisfaction it gives you to give this really good. Customer 'cause that's so aligned with your values also that realization that, hang on a minute, you know, if we don't do that, we're missing a trick, really, aren't we?
Firstly, thank you so much because until I had that initial conversation, I, I hadn't even joined the academy and I had this great conversation with you about my niche. Around client retention and you really highlighted that for me, so I really appreciate it. I think when I look back on the, all the stuff we've done in the academy, when I look back, I think that I always just wanted to give good customer service.
I don't think it was around particularly client retention. I think that was just the bone, that's the side effect. Yeah, the side of it, like we had a conversation and that's when I realized actually I do have great client [00:08:00] retention in my business. And that is not a coincidence, folks. No, it's not. So everyone saying that is not a coincidence.
Mm-hmm. That's what great customer service does for your business. That's so interesting, that realization that, oh, hang on, those two things are absolutely linked. That customer service drops, your client retention will drop work on your customer service. Your retention's gonna go up. Tell me how you kind of focus on that with clients now and really work on that.
So one of the, a great thing and is around being relatable. Mm. Like when you talk about in the academy around like your brand story and around your journey. When I was doing personal training, for example, people could relate to me because they came to me for weight loss or they came to me for. Training or whatever, and I could relate to them not feeling comfortable in the gym or them not knowing how to lose weight, them feeling [00:09:00] frustrated and feeling uncomfortable and all those things.
And I think it's that being relatable with people. Is there something there about that piece that we've had to do as coaches, which is really getting under the skin of your ideal clients, really understanding them. A whole deeper level. Is that something that you go through with your clients? So we do touch upon those things.
I think they're very much at the beginning part. So I did a lot of that with you in the academy, and it was really beneficial. Then it's when you're actually working with the client and mastering your communication with the client as well. Mm-hmm. So it's also things like making sure that you have set up the expectation.
Oh, that's a biggie, surely. Yeah. So people know like today, like I knew that you would meet me at a certain time. I knew how to meet you. I knew what to expect. Yeah. And you've prepped your client. One of the things that I really saw [00:10:00] beneficial in my personal training, um, business, which I teach in my coaching, is for example.
I remember this one client, she was new and when she came to meet me a few days before, I'd said, are you still okay to meet on Thursday at 10 o'clock? You can park here. Make sure you bring this. This is what we're gonna be doing. It's like coaching it. It doesn't matter what business you're in. I just, I think that if someone's new to it or they're new to you, they dunno what to expect.
You are less likely to get someone even turn up 'cause they, they get nervous and they feel uncomfortable and they don't wanna be embarrassed. You are so right. One of the things that has put me off before when I've kind of maybe signed up for something. Not just say like joining a gym. Joining a gym is a perfect example for this, really for me, because the number of times that I've kind of mustered up the courage to go, but then if it's such a stupid thing.
But if I don't [00:11:00] know, like where to go for the changing rooms or like what I meant to do first you feel like untethered. I was really conscious of that with the academy as well. For example, I want someone to make sure that when they're being onboarded, they get a welcome email that tells them, okay, start here.
Log in here, say hello in the community, do this, add the calls to your calendar. That kind of level. Of customer service. It doesn't really matter what business you are in, you've hit the nail on the head. It's about making the client at ease in terms of knowing what their next step is. Mm-hmm. So that they're not floundering around thinking, gosh, shit, where am I supposed to be?
Or what am I supposed to do? Yeah. Yeah. I think that's so interesting. Mm-hmm. I feel like it would be easy to hear that and think, well, obviously you have to do that, but there are so many people that don't do that well. Mm-hmm. Wanna reference, 'cause I was [00:12:00] listening to one of your podcasts the other day and you talk about this whole process and you talk about that onboarding.
So if anyone hasn't listened to that podcast, definitely recommend it because you go through those steps and it's almost like a checklist that you have. Mm-hmm. Spoiler alert, I've just recorded one on offboarding as well. Oh, have you? Yes. The partner, the partner episode. Uh, so I'll link to both of them in the show notes of this one.
Thank you. Yeah. Offboarding is, is really important as well because a client needs to know that they can complete with you. I think so many people are so scared that they're learn, lose their clients, and this is how I used to be as well, that you almost like wanna keep them. Yeah. But then. What you find is if, if you can complete with, um, finish with a client and they feel comfortable, they might come back, they might refer you Absolutely.
And you can have a what's next offer, can't you? Mm-hmm. It's okay to completely round off one engagement. [00:13:00] And then say to the client, and a natural next step now for you might be this program or this membership or this kind of accountability pod or whatever it is. But I think you are right. I think, and a lot of coaches will do this, they will keep the coaching engagement going too long in the same format, when really it's actually a better experience for the client to round off that engagement and then move on to the next step.
'cause they feel like they. They've got progression as well. Mm-hmm. You might want to, um, change the, for coaching, for example, you might wanna change the number of sessions you're doing in a month. Yes. Like, it might be beneficial for you and the client to have a different agreement as well. Do you think it's important to be quite transparent around that?
In terms of, you know, in your experience of retention of clients overall, how important is it that we just communicate really transparently that Oh, a hundred percent. Yeah. So the other thing that I do is when [00:14:00] I do have clients that keep going, I also, we like look at kinda their goals as well and mm. I think sometimes you can feel scared that if you bring these things up, a client might say, well actually I don't wanna work with you anymore.
I've realized I've come to realize, but actually I had this epiphany, I'm done. But actually such a good point. It allows them to like look at what's next. Yeah. And that fear, 'cause you are right as you are saying that that's really hitting home. I see this a lot. People are almost really scared. To tempt fate by opening any tiny chin of armor that might give their client an out.
And it's a little bit like that desperation and scarcity mindset that stops us enrolling new clients. Because it does, people will run a mile from that sort of desperation. I think it also has that same backfiring effect in terms of retaining clients. I think if you are [00:15:00] brave enough to be that transparent and maybe even, you know, keep checking in, is this still working for you?
Is still, is this still the right kind of engagement? You're probably gonna get more customer loyalty, wouldn't you say? So I think the more bold and transparently around your communication, and it's also things like making your diary work for you, for example. So I had a client once who said to me, a new client, she said, I can only do Friday at nine o'clock.
Right? And I wanted to go to CrossFit, if I'm gonna be honest. So I said, I can only do Wednesdays at five. And she went, okay, I'll do Wednesday at five. Yeah. Because otherwise what happens is, is that you become resentful. And there's like these like little niggly things underneath your relationship, and it's the same with things like asking about goals, finishing engagements to restart again.
Mm-hmm. It's being really clear and saying what you need and what you want and that it, it helps the relationship. Because these [00:16:00] relationships are just like any relationship you have with friends in real life. Absolutely. The more straight you are with people. How's how I find sometimes people get upset, but the more straight you are with people, it also helps with expectations as well.
Like they know what you're gonna say. You're not up and down. Like they don't have to gauge you. It helps. Yeah, absolutely. Right. And I think as well, there is something about this transparency. That's what I'm getting from this, is that if you can be brave enough to be completely honest and transparent, your clients respect you for it and actually trust you more.
They're much more likely to believe that you have their best interest at heart and they're much more likely to stick around. No, that thing about trust is so important. I think that you've made a really good point because if I say to one of my clients, I can't make Thursday coming, they know it's a genuine reason.
They know that [00:17:00] whatever I say they can believe because of all the past things I said and what I've done. Like if I say to them, I'll see you on Thursday at five, they know I'll be there and there's that, that trust there and they're more likely to stay with you and also refer. Their friends and family to you because they know that you're reliable.
That's a really good point. The point around referrals. Mm-hmm. And customer service. I mean, we know that those are linked for sure. Can you talk a little bit to that in terms of your experience in business? I think that when you first start a business, it's tough because people don't know you and what you're about.
But once you start getting into your business and you do have that excellent customer service, they want their friends and family to experience it as well. Like they've got great results with you and they've got a great experience with you, and they know that, you know, if I hand you my friends and family, you are gonna give them a great experience as well.
Like they're not gonna come back at me and say. [00:18:00] Becca, what should she doing? Yeah. And so then it's easier to build your business because we all know that warm leads, friends and family referrals are the best business. They're the best business. Yeah. Because they've already enrolled, they're already ready to go because your client has already had that conversation with you.
Yeah, your client has already sold you to them. Mm-hmm. And do you know what's interesting with that? I sometimes think that it isn't just about the results that the client got with you that makes them refer. So by that I mean like some clients could have got great results from coaching with you or from working with you, but actually their experience.
In terms of the customer service was a little bit ad hoc. You know, they didn't always feel completely cared for, but they got the results. They got the results they wanted. So they're kind of happy on one level, but those clients aren't necessarily gonna refer you. [00:19:00] It's actually the softer part, the way they've been taken care of and the way that they've been looked after.
That's the bit that we'll have them refer you. Would you agree? Yeah, it's funny 'cause I've literally written a blog about this in the last few weeks. Oh, really? Oh, if it's ready, can I, I link to it in the Oh, no, you can, you can indeed. Yeah, you can. Because, yeah, no, it's, it's really true that, like I put reference in the blog, I give an example of I've done a 12 week transformation before and I got really good results.
And I learned lots about myself. I learned lots about nutrition, about exercise, but at the end, I didn't wanna continue because I didn't feel like I got that connection like that. And it is that connection. It is, isn't it? Yeah. Yeah. Like you wanna work with people that you like. When I see my clients every week, it's like seeing my friends.
When we did the academy, when we finished, I was, where are my friends gone? Right. And [00:20:00] that's why we did the alumni group as well, because like no one wants to say goodbye. Exactly. Yeah. I mean, that's the sign of a really good community feel. Mm-hmm. Isn't it really? It isn't about how often people are posting in a group, it's about how much you still want to be in each other's lives and have each other as support.
And I think that is incredibly important. Is that something that you ever go into with clients in terms of, you know, community building of being the first part of that customer service? I guess? I think communities are such a great way to, and when I say keep clients, I don't want, it's not like your intention is to manipulate or anything like that.
It's like. You want your clients to get the best results. And I think in communities, what I find, and from what I've done previously and probably what you found in the Coaching Academy, is that people get better results [00:21:00] because when they gel together, they, um, help each other out. They talk to each other, they spur each other on, you know, if, if someone's done something, well congratulate them.
Like that's what I found in communities are such a good way to keep people and also to. Build more business. 'cause I found that people just kind of sold to each other as well. Oh, have you done the alumni or have you signed up for this? Yeah, exactly. And people wanna stay together. If they formed good bonds, good relationships, they wanna stay together, they wanna be part of each other's journey moving forward.
I'm a big fan and I think this, just looping back actually to, you know, it's okay for a client to come to the end of one coaching en engagement. It's okay to round that off and let that be done. But also it's a really smart business move to have a what's next? What's the natural next thing that you could offer those [00:22:00] clients when that engagement is done?
And is it some kind of group experience? Is it a community? Is that something that you see being a value to the kind of clients that you work with to actually have some sort of accountability, I guess, for that next stage. Yeah, I think everyone's different because you'll probably find this in your business that some people really thrive on a one-to-one basis, and other people thrive on a community.
But I definitely think it's worthwhile making sure that you have a continuation when people work with you, because otherwise it kind of feels like, like with the, I'll go back to the academy. Feels like when we finish, like you on a cliff edge. You're like, I'm not jumping by myself. If that was it, if that was the rug pulled, that would not feel fulfilling, would it?
And it's almost like, so what is the natural next step? Okay. You've, you've gone through the academy, you've got all the tools, you've got the resources, you've set up all your. Assets and processes, but now you've gotta [00:23:00] do it. And I wanna be around for that part of it too, to support through that part of it too.
So yeah, I think that's really, really important. And I think that just applies to everyone, doesn't it? Yeah. And I think that's where you come back to the customer service because you're looking at what's best for my client, what's best for the customer. Yes, absolutely. And actually, I think sometimes we feel like we don't want to ask them to join in again, or we don't want to.
Yeah, but actually it's better for the customer because that that client wants to work with you. And so it's giving them that opportunity to do what's next for them and progress and to grow. And if you truly want that for them, if you truly want what's right for them, I think it's really doing them a disservice to not have the next thing to offer them.
I think it's absolutely the right thing to do. Yeah, I completely agree. The, like, the really, like in a bit of customer service, it's like what's the best thing for my client? I think if you're [00:24:00] asking that question that is the, like the gold. I think you're right, and that isn't the same question as what do I want to offer?
That's a really different question, and I think there's a lot of people who come at it from, what's the latest trend? What's the latest, oh, everyone's offering this, so I need to offer that. Whereas you are absolutely right if the question you are asking is, what's the next right thing for my clients?
That's when you are into the gold, like you say. Mm-hmm. Yeah. Yeah. I love that. Slight change of tack now, but one of the things I know that you really are quite a specialist in is the communication side of things. That's something that you've done a lot of work around, and I'm just thinking what happens in terms of retaining clients and things?
What happens when. Things haven't gone maybe as perfectly as you would like them to. In the ideal world, with the way that [00:25:00] you've treated a client or the way that you are, you know, maybe you've made a mistake, maybe your system's broken down, maybe something's happened that's left a client feeling a list, or bit underserved or a bit disgruntled.
What is your advice for people around that, you know, around the more difficult conversations that they have to have with clients? I think even though it's difficult, always take accountability. So one of the things that you mentioned is your clients know that life happens. Yeah. So that's true. Sometimes the internet goes down, sometimes you can't load up.
Like sometimes I find with Skype, I need to download Skype again and I'm like literally a minute and 22 on this call. Yeah. And I think it's being accountable and saying, sorry. I know I'm late for this call. This is what I'm gonna do about it. Are you happy to go until this time? Yeah. It's just being really like open and vulnerable with that person and I know it's really difficult.
I. Because we don't want [00:26:00] it to be like our fault and all that uncomfortable feelings and like listen to what other people have to say and yeah. Yeah. Also, I think there is this little bit with some business owners of, well, I have this kind of status that I need to keep up. You know, I'm a business owner.
I can't be like that vulnerable and I can't show any chinks in my armor. But actually I think that's, that's a route to disaster, isn't it, in terms of customer service. Yeah. I also find as well, I dunno whether you find this, but once you start opening up to other people, you become vulnerable. You own your mistakes, and they will start doing the same to you.
People start to respect you more. And even though you think that they're gonna respect you less, they respect you more because you're not trying to like cover up and sleep under the carpet. Mm mm They think you're human as well. Exactly. Exactly. People are just human. Everyone makes mistakes and it's how you then deal with them, isn't it?
That gives a lasting impression to your [00:27:00] client. And I think, you know, going back to what we were saying actually, about whether a client will recommend you. To their friends and family. I think how you rectify a mistake in your business can actually be an incredibly powerful tool in your toolbox in terms of getting referrals.
I think this is incredibly true. We once, so Dave and I once had this car, this Honda, and we had so much trouble with it. It was quite a new car. It was one of those cars that was cursed from the beginning, I think, and. It was just constantly in the garage. But you know what? Their service was so good in the end that needed a new engine.
And in fact, Honda just, it was out of warranty, but they still put it right. And I said to Dave, do you know what? I don't want that car anymore. It's been nothing but trouble. Let's get a new car. But I would totally have another Honda. Because to me, the service that they gave [00:28:00] was so good. I didn't wanna go to another garage.
I didn't want a different people. I didn't really care that much about the car. I'm not really a car person, but I wanted to keep hold of that level of customer service. Yeah, because you know as well, like what bad customer service is, the fact that you can get hold of them, the fact that they'll fix the problem, the fact that you come back and they don't go, oh, not you again.
Yeah. And that they took accountability and they were like, this is terrible. We are so sorry this is happening. You know, they were just so open and so apologetic and so efficient at putting things right every time because they did keep going wrong with that bloody car. But it was just one of those cursed cars.
I think efficiency as well. You said the word efficiency, and I think that's the other thing. It's like when something does not go to plan like everything does, is being efficient about it. Yeah. Not waiting around. Don't wait around, fix it quickly. Take accountability. Yeah. Totally agree. [00:29:00] And there's another important bit at the end, which is what are you gonna do next time so it doesn't happen again?
Mm. And I think that's sometimes where people miss that out, but that then gains more trust in you because this is what I'm gonna put in place for next time. And then after that, you need to remember that people still may feel a bit on edge, depending on what it was, may feel a bit on edge because things kept, I dunno how you felt about your Honda kept going wrong.
You're like, I'm just waiting for it to go wrong again. And then you have to build the trust up. Yeah, I definitely had like, we definitely had that conversation of are we being stupid here? Like getting into the car, like what if the same thing happens? But I said to Dave, well if the same things happens, we're gonna get the exact same amazing service, and they will put it right.
And I would rather, I, I think buying any car, you know, any car could be one of those cars that just keeps going wrong. It, no, it wasn't an inherent Honda fault, it was a that car fault. And I think they'd [00:30:00] built up enough trust with me that I was willing to take that risk, to have the peace of mind that knowing if anything does go wrong in the future, that's how they're gonna sort it out.
Mm-hmm. Yeah. So for me it was worth it. Definitely. So just thinking then, in general, client retention and this whole concept of how we spend so much of our time chasing new clients, looking for new clients, marketing to new clients, and. I think you and I are both on the same page where we agree that actually if we turn inwards and look at serving our existing clients at such a high level that they want to stay with us, they want to buy more.
Programs from us invest in more coaching with us, you know? What would you say to someone who's listening to this and thinking, gosh, you know what? My eye is always on the new. [00:31:00] It's always on the new, but so what can I actually do? What do I actually do to turn my sight inwards? What would your advice be?
Maybe a couple of things that you would say that people could start actioning now to really look at the way they're serving their clients. I think one of the things is, um, value. Like what value are you giving to your current clients? Just give more just overvalue to your clients and not like run yourself into the ground, but look at things like what would make an even bigger difference to them.
Maybe it's a book you've read that you wanna recommend to them. Maybe you've seen a podcast that you wanna recommend to them. Maybe it's just something that you know, that Dell appreciate it and they will help them progress. Yeah, something personalized for them as well I think is beautiful. And I also think, you know.
That's such a good point. 'cause isn't it that element of surprise as well, if it's something they weren't expecting, it has almost like double the value. Mm-hmm. Yeah. [00:32:00] Mm. Another thing I think is the things that we've mentioned, so being really clear with people. So communication. Yeah. Remembering things about people.
So for example, one of the reasons the, one of the reasons I did your program was because I had looked at other programs. Mm-hmm. Um, for those you listening, don't, don't know, but I have a 15 month old son and every time I come on, you always ask about him. And I think that to me is so important. Who wouldn't?
Harry is gorgeous. Yeah. But it's remembering those things and asking about those things that has people create that connection. Like every time I can see my clients, I'll ask them about, oh, you mentioned doing this the weekend. How was it? Or you said that it was your birthday. How was your birthday? Just like little things.
Such a small thing, but actually such a big thing. Yeah. It's remembering those personal details and I put in one [00:33:00] of my blogs like, don't be a stalker about it. Okay. But yeah, don't get weird. Yeah, don't get weird, but mentioning those little things that people get that personal connection. That's so funny.
Do you know I have to share you another story with this? 'cause when you said that I used to literally weird out my coworkers when I worked in insurance. By doing everything I could to find out their parents' names and they keep using their parents' names. Like, how's Allison and June? Like, I dunno why, that's just come to my mind.
But any of my ex-coworkers who are listening are gonna be laughing at that because whenever someone new started, they were like, do not let her know your parents' names, because she just weirds us all out with it. Yeah. So, so yes to the personal touch. Don't get weird. That's a very good top tip to start wrapping up on.
I think so. Be personal. Remember things. Deliberately. Remember things. And actually, you know what, if you are genuinely interested in your clients and who you work with, so if you're working with people that you [00:34:00] love to work with, it happens naturally, doesn't it? But I think it's worth pointing it out and just saying how that.
You know, the fact that that was one of the contributory things to you signing up for the academy is that's, that's a powerful testimony to how important that kind of thing is, isn't it? And I mean, you know, you are an absolute. Gem at this topic. I could talk to you for ages about this because I think this natural progression of your own journey of having your own personal training business, realizing how good your client retention was and how that positions you as such an expert in coaching people with that kind of business or gym owners, that that is fis.
Fitness industry people, but really anyone with a business is gonna benefit from this kind of coaching. It's really important. So I just, I wanna thank you so much for coming on talking about it, so thank you as well. I've really enjoyed having this conversation with you, Jill, and I think you are so good at this like relationship [00:35:00] building and customer service as well.
So I think that's probably what attracts me to you as well, like that shared. Yeah, we've got a lot in common around that. I think we've got shared values and we always say, don't we? That our best clients are the ones whose values align with our own. Amazing. Thank you so much, and I will see everyone back here same time, same place next week.
But for now, Becca, thank you for being with me. Thank you. Bye. Bye.
I hope you enjoyed this episode and that getting our heads together this week has filled your mind with what's possible. If you love the show, would you do me a massive favor? Please? Would you leave a five star rating on Apple podcasts? It would really help you put more heads together, reach more ears, and expand more minds.
Until next week. Bye for [00:36:00] now.
