e154 Two Truths And A Lie About Growing A Coaching Business
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[00:00:00] Welcome, welcome to the Heads Together podcast. I'm your host, your mos. Thank you so much for joining me again this week. Happy to have you here. So I'm doing a fun thing this week. I've been really looking forward to doing this. I'm doing one of those two truths and a lie, right? How fun is that? I didn't make the idea myself.
I saw someone else do it and shamelessly, um, slightly copying. I just thought, what a great idea for a podcast episode and. I like this. I like doing something a bit fun every now and then. So two truths and a lie about growing your coaching business. Let's dive in.
Welcome, welcome to the Heads Together podcast. I'm Jill Moss, and I am obsessed with cutting through the noise when it [00:01:00] comes to growing your business. Each week via intimate coaching conversations and inspirational stories. I share what it really takes to get the results you want in a way that feels right to you.
I am all about attracting higher ticket opportunities, building authentic relationships, and creating the abundant, full fat version of your dream business. I mean, how many of us have beavered away creating a light version of what we really want? The thing is, I honestly believe when you are outstanding at what you do, there is no limit to what you can achieve.
So are you ready to put our heads together and make it happen? Let's go.
Okay, let's play the game. So. I'm sure you would've played this before, but if you haven't, this is how it works. I'm gonna [00:02:00] share three statements about growing your coaching business. Two of them will be absolutely 100% true, and one of them is absolute rubbish. So the game is you have to spot the lie. Okay?
Play along guess in your head or write it down and see if you get it right before I reveal the. I dunno why I'm talking to, I just seeing soy voice today. It's almost like I've taken on the embodiment of a game show host. Could this be my next calling? Jewel Oaks game show host? Come on down. Okay. Right round one marketing statement.
One, you need a big social media following so that you can attract high paying coaching clients. Statement number two, the best marketing strategy is the one you'll actually stick to. [00:03:00] Statement number three, relationships are more powerful than algorithms when it comes to signing up clients. Which one could possibly be the lie?
I hope that was quite an easy one. Truth number one. The best marketing strategy is the one you'll actually stick to. I say this all the time, marketing always works. It's just a matter of time, and most people don't give it enough time. So if you choose a marketing strategy that you can execute on consistently for much longer than most people do.
You are gonna be winning, right? So the best strategy is not the trendiest one. It's not the viral hacks, it's not the latest trend. It's the one that fits you, your strengths that appeals to your audience. Truth number two, of course, come on. Relationships are way more powerful than [00:04:00] algorithms. I mean. Maybe if you're listening to this podcast for the very first time, you didn't get that one, and I'm gonna let you off.
But if you are a regular listener, you are gonna know that I say this time after time, right? The social media algorithms do not pay your bills. People pay your bills. Our clients come from connections, they come from conversations. They come from being in community. So if you are not focusing on building relationships that's on and off social media, then you are really missing a trick.
That's where coaching clients come from. So of course, the lie, you need a big social media following to attract high paying coaching clients. Nope, nope, nope, nope. Not at all. I know plenty of coaches who are making six figure incomes and they have less than 500 followers. Right, [00:05:00] because it isn't about how many people follow you.
It's about who is following you, how engaged are they? Are you actually in a position to nurture them towards becoming paying clients? So the validity metrics of big follower numbers are so meaningless. Okay, let's go to round two. This is so exciting. Round two. Pricing and selling statement number one, selling is just coaching with an invitation at the end.
Statement number two, you have to be realistic and charge lower prices when you are just starting out. And statement number three, clients will pay premium prices when they understand the value. So which one there is the lie Truth number one. [00:06:00] Selling is just coaching with an invitation at the end. Again, if your regular listener to this podcast, you know that as far as I'm concerned.
The art of enrolling clients is about having very powerful coaching conversations where you give them a taste of how it feels to be coached by you, and then you make an invitation to them at the end to keep going. Right? So if you are someone who says they hate sales, it probably is because you've been going about it in a different way.
You've been listening to the kind of old fashioned sales training about convincing and persuading and, and it isn't about that. It's about helping. It's very, very simple. It's about actually demonstrating what it's like to be coached by you. Don't be afraid to do that. A really good sales conversation honestly, should feel like a coaching session.
Where you are asking really great [00:07:00] questions, you are really listening deeply and the other person is getting clarity on something, on that call. And that way then, if your offer is the right fit, and only if it is of course, then you invite them in. So that was our first truth. The second truth, clients will, will, will pay premium prices when they see the value.
Alright. It's funny, isn't it, because we talk about charging your worth, and I get it, I talk about that sometimes as well. But it's stupid phrase, if you think about it, you know, what are you worth? Are you ever gonna quantify that anyway? But it's actually about charging for the value and the transformation that you provide.
So the right clients are gonna invest when they really see how your coaching will change their life. And [00:08:00] it's your responsibility to position your coaching to answer that question. It's your responsibility to demonstrate to them the value of coaching with you in such a way that the investment makes sense.
We never pay. If the pricing doesn't make sense to us. Okay, so the lie then, the lie is that you have to charge lower prices when you're just starting out. That is just not true, right? Pricing has nothing to do with how long you've been in business. It's all about the results that you help people get. So if you are already capable of delivering a deep transformation, you charge accordingly from day one.
You don't have to like pay your dues and work for years until you feel like some invisible permission is gonna be [00:09:00] granted to charge a high ticket pricing. But just coming back to truth number two, you know your pricing has to reflect the value. If you can provide that value on day one, you are already there.
You charge appropriately. Alright, last round. Round three. Business growth. Okay, statement number one. Consistency beats intensity when it comes to business growth. Hmm. Statement number two. Your business model should be built around your strengths and lifestyle goals. Statement number three, more offers.
Equals more money. Hmm. Okay. Got your answer in your head. So truth number one, consistency beats intensity when it comes to business growth. You do not need to be [00:10:00] on 24 7, but what you do need to do is to show up consistently in the right places, doing the right things right. So one amazing, thoughtful, compelling post.
Every week beats a huge flurry of content that you can't possibly sustain giving a prospective client one great experience. Beats a dozen like half-hearted marketing projects. So think about this. What can you be consistent with consistently? Good Truth number two, your business model should absolutely be built around your strengths and your lifestyle goals.
Okay? You get to design your coaching business. There are lots of things [00:11:00] about being a business owner, being an entrepreneur that are hard, right? It's not for the faint hearted, but one of the massive perks is you get to design it. Whether you wanna work with a handful of high ticket one-on-one clients, whether you wanna run group programs or retreats, or you want to have a passive income stream, right?
Your business should be built to support your vision. This isn't about replicating someone else's formula, it's not about replicating what someone else does that they have designed to suit them. It's about designing your own model, being brave enough to actually put a stake in the ground and say, no, this is what my business is gonna look like, and I'm gonna go all in on every single step of the way to make it be that.
So what's the lie then? The lie for this one is More offers equals more [00:12:00] money. No, definitely not. If anything, I would say that too many offers actually dilutes your focus and it can confuse your audience as well. So instead of creating kind of 10 different offers for every tiny segmented part of your audience, focus on refining and really perfecting one or two offers, the exact offers your ideal clients want and need.
There's a say, isn't there? I'm trying to think what it is. Simplicity scales. Confusion kills or something like that. I may have, I may have got that slightly wrong. Seems a bit dramatic. Confusion kills. But anyway, I would stand by simplicity scales. It really, really does, and I think refining one or two really great offers that are exactly what your clients want and need.
Perfect. When you're starting out one offer. Refine and create a [00:13:00] signature coaching offer that is just the essence of your coaching. Over time, you may well want to scale and add in different offers, and eventually as your business is really scaling, then you can start thinking about introducing multiple offers.
'cause you're gonna have the bandwidth and the team to help you pull that off. But in the first instance, really focus. So that's the end of our, uh, I didn't even come up with a name for this game. This Two Truths and a Lie game. Damn. I should have come up with a quirky name for it. Nevermind. I like doing that.
Did you like it? That's funny. Don't worry. I don't think I'll do it every week, but I thought it was quite an interesting little take on it. Okay, listen, have a brilliant week everyone. If you haven't already, I would love it if you would wait and review the podcast for me, please. That would be fantastic.
Also. [00:14:00] You'll have two days left to enroll in the April cohort of the Coaching Business Academy. So head over to jill oaks.com/academy. If you would like to sneak in the door before we close enrollment for this. Cohort. This is cohort four of the academy, and if you head over to that page, you'll see some of the incredible testimonials from our alumni who have gone through the academy before you.
I was describing the Academy to someone the other day and I said, I think the beauty of the academy is it's so linear. It is literally you are starting here and then every single lesson and every single module builds on the one before. So it's this very linear progression from getting clear on your coaching niche, getting clear on your [00:15:00] personal brand through to understanding your IT clients, and then once you understand your ideal clients, you can create those.
Irresistible offers those one or two offers that are exactly what your ideal clients want and need. And once you've done that, it's about, okay, well who do I need to be now to sell these incredible offers to those wonderful ideal clients? I need to hone my thought leadership. I need my own platform, whether that's a podcast or YouTube channel or blog, whatever that is.
But we go deep into thought leadership in the academy so that you can create consistent weekly content that starts getting you visible. I. Once you have that in place, then we go into marketing and then we're talking about, okay, so what are the strategies for getting visibility, for getting leads, for nurturing those leads, for nurturing those leads until they become paying clients again, [00:16:00] linear one thing builds on the next, and then we wrap up with really mastering that art of enrollment, of giving people a taste of how it feels to be coached by you.
And I think, you know, that description of this linear experience of moving from one kind of milestone to the next is a great way of summing this up. I think a lot of people talk about roadmaps and blueprints, but the Coaching Business Academy really is just that. It's an absolute roadmap that takes you from.
Beginning your business, you know, really kind of establishing that brand, that essence of what your coaching business is gonna be all about, right the way through to signing up those perfect clients. So like I say, you've got a couple of days, so if you're getting quick. Yeah, might just make it. If not, just email me [00:17:00] [email protected] and I will pop your name on the wait list for the next cohort, cohort five.
Okay. Have a brilliant week, and I will see you back here. Same time, same place next week. Bye for now.
I hope you enjoyed this episode and that getting our heads together this week has filled your mind with what's possible. If you love the show, would you do me a massive favor? Please? Would you leave a five star rating on Apple Podcasts? It would really help you put more heads together, reach more ears, and expand more minds.
Until next week. Bye for now.
