e156 Anything is Possible with Geeta Sidhu-Robb
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[00:00:00] Welcome. Welcome to the Heads Together podcast. I'm your host, Gill Moakes. Thank you so much for being here with me. I'm so thrilled to have one of my favorite guests back again a year after she first came onto the podcast. Am so thrilled that.
Gita is just flipping phenomenal. If you haven't listened to the first podcast that she came on a year ago when she first started her Global Movement, W Core or the Womanist movement, then do go and listen to it. I'll put a link below to the show notes. Gita is incredible. She's a five time winner of the Entrepreneur and Businesswoman of the Year Award.
She developed a really successful company called Nosh Detox back in 2008 after her son was born with really severe food [00:01:00] allergies. He had like eczema and asthma and anaphylaxis. You'll learn this about Gita. She's one of those people where presented with a set of challenges of any kind. She'll just be like, right, okay.
Do something about that then. So she formed this company, Nosh Detox. Absolutely amazing. She built an incredible reputation in the health and nutrition industry. One of her first clients was Gwyneth Paltrow. That's the kind of caliber of people that Gita works with, right? And she retrained from being a lawyer to being a health and wellness coach.
14 and over the years, she has built up this roster of world famous clients. Honestly. I mean, she counts among her clients, the Duchess of York, Sarah Ferguson, amongst many other incredible people who are doing amazing things. So. Being an activist, she's just that kind of person. She's an [00:02:00] activist through and through.
She actually helped run the chair Open Britain, the largest political lobbying campaign in the UK against Brexit, and she organized protest March. Cheers for up to like a million people at a time. She's amazing. Now. About a year ago, launched the woman movement. And this was around the time that I first met Gita.
It was such an exciting time. And the B2 B element of the movement is w and w is a movement to certify companies that create safe and supportive workplaces for women to succeed in. It's literally a global movement that is creating change at ground level, and it's helping make workplaces a completely level playing field.
And I'm so proud to share with you that back then when Gita was just launching this movement and was just bringing WCorprp to life my company, Unapologetic Business Ltd became the [00:03:00] first ever company to be certified globally. So, so proud of that. I'm so proud of Gita and everything that she has done, the work that she has put into bringing this movement to life and to being invited back to the UN again this year as a delegate to speak about WCorprp and the Womanist movement.
It's just phenomenal. And you are gonna love her. If you listen to the first episode that Gita came on, you're gonna be excited to get this update. So yeah, Gita's just one of those women that is incredibly inspirational, and I will absolutely put all of the links that we need in the show notes below. But for now, enjoy this conversation.
Welcome, welcome to the Heads Together podcast. I'm Gill Moakes I am obsessed with cutting through the noise when it comes to growing your business. [00:04:00] Each week via intimate coaching conversations and inspirational stories. I share what it really takes to get the results you want in a way that feels right to you.
I am all about attracting higher ticket opportunities, building authentic relationships, and creating the abundant, full fat version of your dream business. I mean, how many of us have beavered away creating a light version of what we really want? The thing is, I honestly believe when you are outstanding at what you do, there is no limit to what you can achieve.
So. Are you ready to put our heads together and make it happen? Let's go.
Hey Gita, thank you so much for joining me again today. So happy to be here. I was just saying to Gita, we started chatting and then I was like, actually, we don't need to [00:05:00] before this because I want this episode to.
When she literally just launched WCorprp and we're gonna come on and we're gonna talk about what that is shortly. But you just launched it and actually you just had the call, hadn't you, to go and present about it at the un? Yeah, and I'm sure if you listen back to that episode, there's a real screech of fear, panic that that's going through that entire conversation.
There was that sense of, oh my fucking God, what is going on? It was such an exciting time. I know that when the press release dropped, I had to like put my head in between my knees and I've, you know, you hear about people doing it, but I've never physically had to do it, but I couldn't breathe. I'm not surprised.
Yeah, I was traumatized. To be fair, that hasn't changed. I'm still like, it came this year as well and I was still very similar. Super close. And congratulations [00:06:00] by the way, for the award you won. Can you just share with us. I know it's, it makes you feel awkward to someone else. Say, tell us how good you're, tell us all about your award.
Well, the thing is, it's my baby, this one, you know, I've never understood people who go, well, my business is my baby. I have babies, I have children, and after them I have cats. So, you know, but, but WCorprp's a little bit, my baby. It's, before we start this conversation, I should say how amazing you are, Gill because you first.
Ever certified company and that just takes somebody, sometimes you need just one person to believe in you. Ah. And you were that one person for me. You were the proof. You were the living. You know, you were the first money I ever took for WCorprp which in 10 years we're gonna look around and go, what the actual fuck?
But I wanna thank you so much for that 'cause you are so generous. Coming forward in support and help and you know, I'm putting money where your supporters and I, I'm deeply grateful. Not here you ever forever, whenever you want anything, because it's a big deal. [00:07:00] Goodness, Gita, thank you. Well, you know, you go around saying to people, I'm just gonna start a global movement.
It's not like people go, that's a great idea. They're just like, are you all right there? Anyone? Okay in there?
Absolutely, because shall I tell you why though? Because from the day one when you started talking to me about this, my first thought was. How, how is this not already a thing? Right? And we said the same thing, didn't we? I can remember you said this as well. It was like, how am I just doing this now? Why has it taken all this time for someone to actually do this?
But it's because what you said just now, not many people go around saying, huh, I'm just gonna start a global movement. Right, and but you're the woman who does say it does do it. And so you do inspire other people to show up. I mean, that's why I was so grateful to you for coming back on podcast, [00:08:00] but important me that get.
Where you were when you just decided to do it, and then everything that's happened in that last year in bringing this to life. I think it's so important for my listeners to hear that you can have a big dream, a really big goal, a big idea, and you don't have to listen to the people who tell you it's unrealistic or not doable for you.
You can just put one foot in front of the other. No, I agree. But I wanna say something else in praise of you. I also, about three months ago, I seem to remember it was early January you sent an email out, going have a coaching call. I was like, yeah, I think I'll, if you don't mind, rang you. And I, I messaged you and said, can I book a coaching call?
And you're like, uh, yeah. And I was like, okay. I needed to get perspective on what I was doing 'cause I was so deep in it and you were super helpful. So if anybody's listening and you need perspective, book a call with you. Coaching is about coaching. It's not about whether the other person's trying to run the world or not run the world.[00:09:00]
And you just literally were fantastic. You stepped up, you didn't go, oh, don't be so silly. You really helped me. So I would like to say that. Thank you. I'll take that. You're so welcome. When I started this, I had a goal, which was I've, it's my fifth startup. They're painful, they're agonizing. They take so much effort and work, and they're such heavy lifting, and I knew that I wanted to get through some of the heaviest bits and just truncate them into.
Funny that, you know, fathom ai, the AI transcript service. Oh, what the thing that follows me around wherever I go. That one and, and like buts into all of my conversations. Yes. That buts into all your conversations. They sent me a message at the end of last year saying that I was one of the top 7% of Fathom users last year.
Bloody hell Gita What? Because of the number of conversations you have had. Yes. Oh my [00:10:00] God. Please, everyone listening, you know when you get sick to bloody death of me saying, have more conversations, make more offers as the secret to growing a business, right? Please listen to that. That's what it takes to build a global movement.
Literally get your hands dirty. Legwork, have the conversations. I worked so hard that I found myself saying to my team, I don't know how to do this bit. 'cause I can't work any harder and I have an enormous capacity of hard work and I love what I'm doing so it doesn't feel like pain. Yeah, and I'm having to fund it by being a coach.
You know, I'm a business strategic coach and that's what I do, right? And that's how I fund it. So I'm having to do both, you know, it was such hard work, but the joy of it is that it actually paid off. I'm actually at the stage now, I'm still doing. Frigging eight to 10 hours a day, but it's because I'm traveling almost two to three days a week.
So I'm putting my entire work week into two, three days, which is really interesting. Think of it, I should regular thing, but yeah. [00:11:00] When traveling dies down, still just do two to three days a week. Perfect. And you know, I'd have to know how to do that though. So I think that's a psychological issue. We'll get to that later.
Yeah, so just to say that it had this huge, huge heavy lifting and to talk about the awards and kind of reverse how we got there. We suddenly woke up about three weeks ago and there was a message going, oh my God, we've got an award. And we were like, ah, that's so exciting. It was just after World Economic Forum.
And then I was in Miami and then with this like four weeks ago, say, let's arguments sake, uh, five weeks ago. And we were like, oh my God, that's phenomenal. And I was named something, I don't remember what it's, it is anymore something like. Advocate of the year or something. Yeah. Then we woke up the next day.
This is Monday. We woke up on Tuesday. We got another email in from my assistant going, oh my God. We won another award and WCorprp got named Disruptor of the Year. Oh, that is the one that had your name all over it. Made me so happy I could not have won an award I was more happy about. And the judge was [00:12:00] really thoughtful about what, because usually you're just like, oh my God, I won an award.
We actually were reading it and he was like, the difference you've made in one year, the conversations that you're having that no one else is having in W Corps, blah, blah, blah. So I was like, amazing. And then we woke up on Wednesday. We didn't get an, and we're like, well.
Very rude. So we were laughing about it. Very rude. So then on the Thursday, I flew to New York and then on the Friday I spoke at the UN and I got a brand impact award, I think it was, yeah, brand impact award. Yeah, on the Thursday, eh, Friday morning at the un, which was, I mean, I knew it was happening 'cause they gave me a delegate pass in January while we were at, just after the World Economic Forum.
And I was like, uh, great. And they're like, so, because the UN delegate pass quite hard to get. Yeah. So last year, I, God, I hope they let me in the room, you know? And this year they were like, we're giving, because last year I just didn't believe I was.[00:13:00]
A delegate path. Do what? I'm tired. And they were like, are you coming? And I'm like, yeah, yeah, yeah. Are you coming? I'm like, sure. And they're like, we don't believe you. So then they wrote to us and then they said, listen, we're trying to give you an award so you can also speak at the un now are you coming?
And I'm like, yes. I mean, I, I always was. Always was. And I had an amazing client, and it was really interesting because I had this amazing client who runs this phenomenal business. She set it up with 6,000 pounds and she turns over a hundred million and she's never even won one award. So I said, could I possibly, if you have a spare award going, can I nominate my client?
And they were like, oh, and who's that? And I'm like, blah, blah, blah. And they went, yes. Yeah, so that was great. So my client, so then we get there and I'm more concerned about my client than I am about me because I'm like, I hope it's okay. I hope everything goes well for her. Because that fear you have when you've organized for someone to turn up.
Yeah. So, and [00:14:00] then we walk in and there's a huge un flag and there's 400 people in the room, and I'm like, oh, I'm gonna throw up, I'm just gonna throw up. I'm just, I'm like. I love it, Gita, because you are addicted to putting yourself into these situations, and I just love it because every time, and this is a lesson for all of us, isn't it?
Every time. Every single time we get that sick feeling, we grow another bit more. Well, I should be very, very grown in that case. 'cause it all terrifies me. So I, I mean, they're like, can sit in the front row. I'm like, no, I'm really good. We're sitting on a table at the back of the room and God bless women.
There's these two women I've never met in my life and they're both holding my hand going, you'll be fine. I'm like, you'll be fine. They're like, you'll be fine. I'm.
They, one of them had to slap you around the face. And then when I walked back, because you're trying not to trip. Yeah. And my daughter helped me put my outfit, dah, dah, dah. And I'm walking back, they were like, oh my God, you were, you know, stranger women. I've never met these women before. And [00:15:00] then two weeks after that was the last one where I was, uh, nominated for women changing the World award.
And I thought, that's quite a nice bloody hell. I'll have that. And then I couldn't turn up to the, I couldn't do anything. I just ran in at the last minute for this, like, you know when you screech in the last minute.
Her charity, the Sarah's Trust, which I'm on, was the sponsor, and then the Dutchess of York was coming and I had messaged her with the whole thing for the UN. She's like, oh my God, that's amazing. So I messaged her saying, are you coming to this award ceremony? And she, she didn't reply. So for which I'm like busy giving her shit.
It turns out I sent it to the somebody else, not her, which is another story entirely. But she turns up at the. And I'm sitting there and they're like, oh my God, the Dutchess of York is coming. I'm like, oh my God. She didn't tell me she was coming. So the woman sitting next door to me, bless her, says, oh yeah, but you know, they don't do that.
Royals for security. They don't tell you they're coming. I'm like, but she's my client. And she's like, of course [00:16:00] she's nevermind. Do you know what I mean? She's like, yes, they're there dear. Don't worry. And I was like, I sound like a twat.
And she's.
That's Gita Gita's that you know, kind of thing. Why didn't you tell me? I'm like, I texted you. We're having this wild conversation. When she comes in, she says, hi, hi, hi. 'cause she's wonderful. I'm her biggest fan and she comes around, she gives me this huge hug and she's standing there going, you tell me coming.
I'm like, I promise texted you. And she's hugging me and hugging me and we're talking and I'm like, they're.
Yes. Yeah, that's why I'm here. And she up, up on stage and she goes.
You didn't tell me. And I'm like, oh my God, she's, you can't do this and my face must be horrified. So the woman sitting next to me, he was like, don't worry, dear. I love this. And she [00:17:00] says, Gita sdu, robs stand up. And I'm like, oh my God. So I stand up. And she's like, you got an award at the un. So the woman sitting next to me is now filming me and apparently I have double chins.
Who knew you mean? She didn't get the good selfie angle. Rude, duh rude. So she's, you know, 'cause her brain must be blowing up now. 'cause this random bloody woman who sat next to her saying, yeah, she was like humoring you. She was hearing Yes, of course. She's your client dear. You never know. You're sit next stands there.
You just got an award, didn't I? Tonight? Oh yes. Oh yes, at the un. She goes, what was it for? And I was like, I can't believe you're doing this. And I'm like, I was the Impact Award Global Impact brand. I'm like, I did not know what I was saying. I can't speak. And I'm looking at her like, you just throw me under the bus.
She goes, that's amazing. Blah blah, blah. You know all this stuff. And I am, ah, it. So I was like, it doesn't even matter if I don't win an award now, 'cause that level of [00:18:00] absolute generosity to call me out like that in front of a room of, you have to understand that I work with so many famous people, so few of them are generous enough to do that, and she has always been that person from the beginning.
I just bloody love that. Is it recorded anywhere? Yes. My, I uploaded all this to my social media team and I gave other people access and somebody put it up on LinkedIn. Bloody brilliant. Right Everyone, I'm gonna put a link to that in the show notes so that you can all have a good look because I love it.
That generosity, that generosity that you just said, you know, I think you and I are really. We give it, but we also really love to experience it too from other people. And it's just, God, it feels so good. And I think for me, that really sits behind WCorp and w com, the whole womanist movement. It's really, that is the foundation of it.
And I know we've talked a lot 'cause we had to catch up. For anyone who's listening who isn't familiar yet with W. [00:19:00] Movement. Can you just give us like the highlight reel of really what it's you've been working on over the last year in terms of what WCorprp does? And you were very generous at the beginning and pointed out that I was the first, first company to be certified as.
WCorprp, which I proud of to be quite honest with you. Humble this said yes.
Yeah, if you could just like fill us in a little bit about WCorp. No, absolutely. Thank you. The point about WCorp was that I wanted to create a workplace where women could show up to work as women with all our biological glory and never have to say please and thank you for it. And just as a quick recap, I got to this because there was a man who'd been sexually assaulting women in his business, and they never found a way to get anyone to help them.
And they kept [00:20:00] taking him to court, and it wasn't until the FT did a whole huge expose that anyone listened to them, and I'm like, firstly, this is outrageous. Then my daughter had her periods and she has quite bad endometriosis, so she missed two shifts at her uni's cafe and got fired. And so the two things just, I was like, someone should do something about this.
The universe went, hold my beer, and I'm like, he, oh, damnit, would that be me then, because I really didn't wanna, honestly, I was like, can I just sit in my superficial era and stroke Chanel handbags while I lie in Monica? I turned out that really wasn't in my future just then. I think you knew how big this was gonna be back then.
No, I didn't. What I did know was that I. A lot of people to listen to what I'm saying. Interesting. Yeah. No, I honestly didn't. And we still aren't, you know, we're getting there. We're on six continents, which is frigging amazing. But I, I honestly didn't, I have a massive level of inner humbleness, which I'm very happy with and I'm gonna keep that.
Yeah. Because it's who I'm the human being and I think that's important. That's why I [00:21:00] fall apart every time something amazing happens. 'cause you know, I think those women were like that. But I do think that I will do many, many things in support of other women. That I'm would do more than I'm willing to do for myself, if that makes sense.
So I just thought, this is so unfair, I'm not gonna just let this happen. And it came from there kind of thing. Then this lovely woman came and said, launch it at the un, why don't you? And then we certified. We certified like 50 businesses last year. Wow. Which doesn't feel like a lot to me. And then somebody points out to me that B Corp took five years to sign up, even one business.
So I should be really happy and I'm bloody hell. That's an amazing. Wow. You know, 50 businesses, that's almost one week, one business every week saying yes. That's a nice way to look at it. Yeah. Then we got to the end of last year just because you speak to that women that run businesses. We got to the end of last year and I'm like, this is not working.
We got to psych October, November because men are not certifying. They're not seeing the value of it. They don't [00:22:00] catch. So I booked 74 cold calls to men, male CEOs. I cold called, 'cause I don't think we've talked about this. I cold called 74 men. I did not know this. Yeah, I reached out to a lot more than that and 74 said yes.
I probably reached out to 400 odd. And so 74 said yes, and I spoke to them and after the first couple of conversations, I didn't mention sexual assault, I didn't mention anything. I was just like, how is it working with women? Would you like to work with more women And.
That's, we make money. If they make me more money, that's fine. If they don't, you know, don't care. And it was private, the conversation, so that helped. I didn't record them. I just was like, just tell me. And they were so open and so honest, and they were like, you know, I got like four men certified as a result of that.
And they were all girl dads, right? Mm. Well, three were girl dads and one was a really young guy because this the young generation, he's.
It was a really [00:23:00] interesting experience. So at the end of that, I came out and I was like, I cannot make this a business if I don't have a steady revenue stream. And there are people, 90% of the businesses in the world are run by men. If they don't wanna do this, I can't make this happen. So I thought, how do I make this work?
So I was like, alright, I, so I did two things. The first thing I did was I booked myself to speak at all male audiences. See, you just do the thing, Gita, you just do the bloody thing. You do not know. I still feel nauseous now thinking about it. And so I gave myself, January the 20th was my one or something, all male audience.
And the second one was a tech bro conference a week and a half after that. So a 25 minute first and about 80. Yeah, I, I increased the diversity of the room by walking in there. I have to tell you. Yeah. And I was like, right, I need the solution. By here that's gonna appeal to men. So I worked with my head of marketing and I was like, what are we gonna do?
Can we create some kind of product where they put their details in, it tells 'em how much money they'll make, and we use five or six really robust statistics to prove women bring value to a workplace. Freaking stupid [00:24:00] conversation to even be having in this day and age. But there we are. I mean, my stomach can't remembering.
So we created a thing called the ROI Genie, which is an AI bot, and you put your details in it and it pops out. And your ROI on hiring women, it tells you how much money you save by not losing the women. And it also then tells you how much more market reach you get, how much productivity goes up, how much profitability goes up, blah, blah, blah.
And so I was like, right. Now we have to work out how to sell this. So I went to the first conference, the 25 people thing, and I spoke there, you know how you don't know what to say? And I was like, well, if I don't know how to sell this from stage, 'cause I'm really, my job is on stage, right? If I can't be on stage and say this, then I don't understand how to work out the marketing.
So I literally did a deep dive and I, there was this amazing book you should read called Story Worthy by Matthew. D-I-C-K-S. Do you know? That's so funny because I was looking at his website the other day. For anyone listening, he does a free little membership site kind of thing where [00:25:00] you can get loads of resources on this.
Really liked him. Yeah. I love his book. I read the whole thing. I tried to use it as a way to tell the story. Then I rank him, I sent him an email and go, don't suppose spare.
And I made him go through it with me and he goes, yeah, I would talk about this, not this, talk about this. And so he helped me to work out what I was gonna say. I tested it the first time. It was kind of okay, but four men reached out and that had never happened before. Wow. So I didn't have the ROI genie working properly, but I had the story.
Right. So then I went to the Tech World conference, which was only IT and Tech, like they were those people. I. They were like, can we make you a QR code for this? And I'm like, you can do whatever you like. Yeah. We invented it yesterday. I was like, feel free. I don't even have a QR code. Whatever makes you happy.
Yeah, you, you go, boy. And they had made it beautiful and it was amazing and it showed up on screen. It had purplely bits. I'm like, wow. So [00:26:00] I did it there and then I used the story and then. I, the ROI genie and there 80 men and 20 reached out. Oh my God,
that's incredible. This is a perfect example as well. Can I just interject just for everyone listening. Can you see how this is a perfect example of how everything in marketing is an experiment? So you, you take your thing and you experiment one way of presenting it, and then you see how that works and you look at the data and then you improve it and you tweak it, and then you experiment again and see what the results are.
And that's exactly what you were doing here, wasn't it? Yeah. Which is why I don't like marketing strategies because the strategy implies we're gonna have one strategy and that's the way it's gonna go. Yeah. And it implies that it has to be right at the beginning and it just isn't. And I'm a marketer at heart really.
So I'm like, okay. So that was phenomenal. We had like rep chief revenue officers coming in and of course that's the beginning of the story because then it was like, how do we, [00:27:00] only two of those led to actual. Conversations, introduction of WCorp, but they're two massive businesses. So one is being pitched to on the 29th in person.
We've done the online pitch, so it, you know this, if you look at those statistics, right? It's from 80 down to 27, down to two. So you know there that that funnel still needs a bit of work. So we have to work out, once you've sold the ROI Genia, what do we do with you next? How we get you to. That's the next experiment.
Yeah. And I mean, in terms of the goal, the reason why you started this, how has that changed from when you began? Has it changed? Well, the. Great thing for us and not so great for the rest of the world was that Trump came in and he banned all DEI and so all the organizations I work with, if they have anything to do with the US, are being forced to issue these awful comments that say things like, [00:28:00] we'll take away all our DEI policies and only hire on merit as though DEI means you're not being hired on Merit.
So offensive. We're literally the only post DEI solution. We don't mention DEI, we don't care about your DEI. We don't want you to set up a, a department or a budget. We, you need one budget to pay the license fee, which as you know, is super reasonably. Absolutely. It's literally, if you're a small business, it's 250 quid and then it kind of goes up based on your revenue.
So that's all it is. So that's gone a little bit mental. In a really nice way. 'cause people are just like, oh my God, hang on, tell me more about this. I'm still back to that place that if you have women run businesses that are listening, please, please, please come to us and certify. There's two ways of getting, can I talk about how they can get involved?
Oh, please, please, please. So if listening, I just wanna. Agree with what Geera is saying. If you are listening, please get involved with this. Yeah, because here's the thing, I'm gonna [00:29:00] come at it from a like completely selfish point of view. It makes you feel bloody good to do something like this makes you feel like you're actually having a bit of input into something that feels so massive because we're not all, I'm gonna be honest.
All going to be able to whip up enough eyes and ears on us to create a global movement like this. Now that doesn't mean any of us can't at all. We can, but it does mean that we're not all going to, but this is a really tangible, really accessible way of getting involved with something that makes a difference.
Because it makes it the a spider web difference, right? Yeah. You're having impact. And especially in a day where women, a day in place where Trump is removing all powerful women, this is a place where you can feel powerful again, because we've made it so. So there's a couple of things. There's two ways they're getting involved.
One is certification, another is as an ambassador. And in terms of certification, the thing with places like B Corp, they take huge [00:30:00] resources and a lot of money to become part of. And I'm like, why?
Turnover. Any amount of business like you, you 58, 80,000, a hundred thousand, and you have like one freelancer come on and get certified because you can. And the process is like, well if you're a woman run business tends to be quite short because you're already doing all the right things. Do you miss what gets that for it?
So women run businesses make me laugh 'cause they kind of go through the certification about 45 minutes because they're like, yes, yes, yes, yes, yes.
Run business. Standard. Yep. And so we literally charge you based on how the revenue of your business is. So if you are little, we charge you less. And so we need a lot more women to come on board. Mm. So that what happens is it gets momentum as a movement. Mm. And it's the one thing, as a woman, you can do that other people then can't ignore.
'cause I make [00:31:00] sure they can't ignore them. And women can come in and, and, and, you know, be part of the process. The other thing is that we had this lovely woman in Scotland who ran us and said, can I become an ambassador? We're like, yes. She goes, how do I do that? We're like, uh, you just have, but we'll come back to you.
She goes, can I have a contract please? We're like, yeah. She goes, do you have a job description? We're like, yes. We had no idea what the hell we were doing, and she became our Scottish ambassador. She. And that just made my brain pop because I'm a coach, but I'm a very expensive coach. And actually what happened in the ambassador part is that we took her from being a woman who was looking after her kids and had given up her corporate job and was at home and wanted to make a difference to standing and speaking in front of the First Minister of Scotland a month ago about w Oh my gosh.
That is brilliant. So if you come on as an ambassador, we've now, because we've gotten a bit better at it now, we've created a backend for you to be an ambassador, which has some training on it. [00:32:00] You come on, you do the training, we give you, uh, ability, we give you a little pitch deck you can use to talk locally because people are looking for ways to speak and be seen and be heard, and we'll give you training on how to do that.
It.
And this really lovely man came out of nowhere and said, can I build you a platform for ambassadors because I build platforms? And I'm like, yes, he knew someone I knew in Australia. So he is building us a platform for ambassadors and, and I'm very, I told him, what we don't have any money. And he went, it's okay.
I'm doing it because I wanted to. So there's two ways to get involved. So, you know, either one really work, and we were willing to accept any level of information, knowledge, support, because I want this to be about women by women for women, you know? Yes, yes, yes. That was one thing that I wanted to just say to everyone, and obviously if you're listening, I'm gonna put all of the links to everything in the show notes, and I [00:33:00] really want you to take some action on this.
There's a few reasons why. Number one, it's. Bloody amazing project and it's an amazing business and it's an amazing way to really demonstrate that you are serious about caring about this. Yeah, you get beautiful badge for your website. You get all of the things you'd expect as a certified company of this movement.
So, you know, I would recommend you
ambassador. I'm always banging on about visibility, right? And when you are, you know, a smaller business or maybe you don't have as built out a personal brand as, as some people, it can be really difficult, right? To get seen, to get any kind of exposure. This movement not only is. Good in and of its own right, but it's also handing you an opportunity to get more visibility for [00:34:00] yourself.
Yes. And that's fine. That is fine. Don't feel guilty about that. That is good. That is okay. As long as you are behind this movement a hundred percent and believe in it a hundred percent. Don't feel bad about benefiting from. Visibility that you get on the side of that, you should benefit, you should benefit from that.
Absolutely. Yeah. Yeah. So I into and link in the show notes, I wanted to share a little mantra of yours. Because for me, this gave me a bit of goosebumps when I was reading it, but I know this is something that you kind of treat like a mantra, which is anything is possible. If you can see it, you can do it, and if you can dream it, you can make it happen.
You have lived and breathed that over the last year. And I just wanted to really say thank you, first of all, because we just need more women like you who just do it. Just get [00:35:00] on and do the thing. But for anyone listening as well, this is so inspirational. Because Gita isn't a magician. She's not like someone who has so much anything of, of anything.
You do. You have so much of everything. But what I mean is you're a woman who just saw a need for something to change and then put one foot in front of the other, and it wasn't through huge donations. It wasn't through. People giving you opportunities. Particularly it was about you doing the legwork. It was you booking 90 odd calls with men to try and understand where they were coming from.
It was you becoming, uh, fathom's most used person. I think that is the best data point I think we've ever, it's so not a compliment. I'm like, I really have to work less. But, but it's [00:36:00] why you've done what you've done and I think you are freaking amazing. And also thank you for coming on the podcast anytime.
Honestly, that's generous of you. And know how busy you are and I really, really appreciate it. Oh, babe, anything for you, you know that anytime you're the best. Thank you so much. Thanks for having me on. I'll see you all next week.
I hope you enjoyed this episode and that getting our heads together this week has filled your mind with what's possible. If you love the show, would you do me a massive favor? Please? Would you leave a five star rating on Apple Podcasts? It would really help you Put more heads together, reach more ears, and expand more minds.
Until next week, bye for now.
